Nice Shoes is a creative studio that was founded in 1996 and is primarily based in New York. It specializes in production and post-production for commercials, web content, film, television, and music videos. They currently have locations in New York, Toronto, Boston, Chicago, and Minneapolis. Nice Shoes has worked on spots and campaigns for a variety of clients, such as Under Armour, IBM, Frontline, Estee Lauder, and Comedy Central. The studio also collaborated with Digitas to craft the Take It From A Fish campaign for Astrazeneca, the 2015 Grand Prix Lion winner in the Cannes Lions 'Pharma' category.
In 2020, Nice Shoes opened up an experimental division led by Ninaad Kulkarni, an animation filmmaker and mixed-media 3D artist, as the creative director.
Recent work
Nice Shoes recently crafted end titles for Universal Studios' hit film Pitch Perfect 2 and aided filmmakers Josh and Benny Safdie in developing a look for the festival award-winning Heaven Knows What. The studio has also developed a proprietary remote collaboration technology, with partnerships in Atlanta, Austin, Boston, Dallas, Detroit, Los Angeles, and Miami, extending Nice Shoes' reach throughout North America.