The surprising performances of the “Wonder,” and its financial success, at last raised up a spirit of rivalry in the breasts of others in the horsey and coaching way, so that in 1834 a competitor was put upon the road, named (from the pseudonym adopted by C. J. Apperley, that famous sporting writer), the “Nimrod.” Jobson, landlord of the “Talbot” inn, horsed the “Nimrod” out of Shrewsbury. From London it was horsed on alternate days by Horne, from the “Bull,” Holborn, or by Robert Nelson from the “Belle Sauvage,” as far as Redbourne. The proprietors of the “Wonder,” whose enterprise had in its success raised up this competition, were furious, and determined to put another coach on the road. Accordingly, the “proud Salopians” were astonished by the appearance of an advertisement in the _Shrewsbury Chronicle_ during July, 1835, announcing a new coach, designed to supplement the celebrated “Wonder.” It ran:—
Isaac Taylor, ever grateful for the distinguished support he has received from the public, announces a new and elegant fast day coach, called the “Stag,” every morning at a quarter before five, arriving at the “Bull and Mouth,” opposite the General Post Office, at seven the same evening. I. T. has been induced to commence running the “Stag,” to prevent the celebrated “Wonder” being in any way injured by racing or at all interfered with in the regularity which has hitherto been observed.
The figures quoted above give a journey of fourteen hours and a quarter, a speed not approached within half-an-hour by the “Wonder” itself at its very best. But this kind of thing could not, and did not, last, and while it did continue must have been cruelly hard on the horses.
The “Stag” was designed to run a little in advance of the “Nimrod,” while the “Wonder” followed it. In the expressive language of the road, the “Nimrod” was “well nursed,” and only by the greatest good luck chanced to pick up any passengers on the way. They raced along with such a hearty rivalry all the way that the three coaches often arrived simultaneously at Islington, _two hours before time_. It is surprising, both that nothing ever happened to them, and that Shrewsbury could at that time have had sufficient intercourse with London to render this wholesale competition, in view of the other coaches running at the same time, a paying speculation.