Jarritos is a brand of soft drink in Mexico, founded in 1950 by Don Francisco "El Güero" Hill and now owned by Novamex, a large independent bottling conglomerate based in El Paso, Texas, property of the Hill & ac. Co. It is also distributed in some areas of Mexico by the Pepsi Bottling Group and Cott.
Jarritos is made in fruit flavors and is less carbonated than popular soft drinks. It is made in Mexico. Many Jarritos varieties are naturally flavored. The word jarrito means "little jug" in Spanish and refers to the Mexican tradition of drinking water and other drinks in clay pottery jugs. Produced in Mexico, they are sold throughout the Americas. Jarritos comes in 370 ml (12.5 oz) and 600 ml (20 oz) glass and plastic as well as 1.5-liter bottles.
History
Jarritos broke Mexican soft drink standards by offering a larger 400ml bottle with a coffee-flavored drink. Shortly after launching the first Jarritos in Tijuana, Francisco Hill developed a process to remove tamarind juice extract to create the first tamarind-flavored soft drink in Mexico: Jarritos Tamarindo. Hill quickly followed with Mandarin, Lemon, and Fruit Punch flavors gaining greater market share and becoming the national soft drink of Mexico.
Exports to the United States began in 1989. According to the 2009 edition of the book Mexico Greatest Brands, 6000 bottles of Jarritos are shipped across the border each minute. In Canada, due to the popularity of Mexican cuisine, many restaurants have imported the brand as well (albeit grossly overpriced) forcing them to relieve the excess stock to grocery stores for liquidation.
Jarritos and Nike collaborated to make a Jarritos inspired Nike Dunk shoe. Releasing on May 10, 2023.
Flavors
Jarritos is or was available in fifteen flavors: