The article from which I have quoted is interesting not only as illustrating the diversity of taste, but as indicating the high degree of development which has now been attained by what is at once the art and the science of advertisement. "The study of advertisement," it begins, "seems to have a perennial charm for the American public. Hardly a month passes but some magazine finds a new and inviting phase of this modern art to lay before its readers. The solid literature of advertisement is also growing rapidly.... The technique of the subject is almost as extensive as that of scientific agriculture. Whole volumes have been compiled on the art of writing advertisements. Commercial schools and colleges devote courses of study to the subject. Indeed the corner-stone of the curriculum of a well-known business college is an elective upon 'Window-dressing.'" That you may be under no misapprehension, I must add that this article appears in what is admittedly the most serious and respectable of the New York newspapers; and that it is not conceived in the spirit of irony or hyperbole. To the American, advertisement is a serious, important, and elevating department of business, and those who make it their speciality endeavour to base their operations on a profound study of human nature. One of these gentlemen has expounded, in a book which has a wide circulation, the whole philosophy of his liberal profession. He calls the book "Imagination in Business";[4] and I remark incidentally that the use of the word "imagination," like that of "art," in this connection, shows where the inquirer ought to look for the manifestation, on this continent, of the æsthetic spirit. "The imaginative man," says the writer, "sends his thought through all the instincts, passions, and prejudices of men, he knows their desires and their regrets, he knows every human weakness and its sure decoy." It is this latter clause that is relevant to his theme. Poets in earlier ages wrote epics and dramas, they celebrated the strength and nobility of men; but the poet of the modern world "cleverly builds on the frailties of mankind." Of these the chief is "the inability to throw away an element of value, even though it cannot be utilised." On this great principle is constructed the whole art and science of advertisement. And my author proceeds to give a series of illustrations, "each of which is an actual fact, either in my experience, or of which I have been cognisant." Space and copyright forbid me to quote. I must refer the reader to the original source. Nowhere else will be found so lucid an expression of the whole theory and practice of modern trade. That theory and practice is being taught in schools of commerce throughout the Union; and there are many, I suppose, who would like to see it taught in English universities. But, really, does anyone--does any man of business--think it a better education than Greek?