Blizzard Entertainment released several computer-generated cinematic trailers and teasers, as well as animated short films, to promote and develop the story for their 2016 first-person shooter video game, Overwatch. The shorts have been met with positive reception from fans and online publications alike.
Plot and setting
Overwatch is set in a fictionalized version of Earth, sixty years into the future; the Overwatch organization was established thirty years prior to this future setting. These pre-game events are also chronicled by Soldier: 76 in his origin story video.
The story of Overwatch begins with the in-universe "Omnic Crisis" event; the event's cause is unknown. However, prior to the event, humanity developed omnics, artificial intelligence (AI) that led efforts in creating global economic equality and manufacturing. These AI bots were soon developed by omniums, large facilities designed specifically for their creation. Eventually, the world's omniums began producing hostile omnics that attacked humans; the United Nations (UN) established a task force called Overwatch, composed of soldiers and scientists, in response to this Omnic Crisis. Overwatch was originally led by Gabriel Reyes and Jack Morrison, who are known in the game as Reaper and Soldier: 76, respectively. Morrison's battlefield success helped him take control of Overwatch from Reyes, relegating Reyes to lead Blackwatch, a covert operations division of Overwatch. The Omnic Crisis would eventually end, with Overwatch subsequently presiding over a period of maintained peace; those born in this period would be called the "Overwatch Generation". After a few decades, Overwatch would soon face allegations of corruption, mismanagement, weapons proliferation, and human rights abuses, among others, leading to worldwide protests against the organization. Infighting between Reyes and Morrison also occurred; during a UN investigation of Overwatch, a fight broke out at Overwatch's headquarters, leading to an explosion, which destroyed the building and supposedly killed both Reyes and Morrison. The UN would soon pass a resolution that declared any act in the name of Overwatch illegal. This resolution, dubbed the Petras Act, was signed six years prior to the game's setting. In the Soldier: 76 Origin Story animation, Morrison accounts that the allegations against Overwatch were part of a conspiracy.
Following this back story are five of the first six animated shorts (the exception is Dragons, which takes place during the era in which Overwatch maintained peace), as well as the first cinematic trailer.
Characters
Background and development
Overwatchs animated media is interconnected, taking place in the same continuity. Through this animated media, in conjunction with comics and fictional news reports, Blizzard developed the story of Overwatch, rather than including it in the video game. Within the video game, the story is instead "hinted at through environments and character quips, with each individual personality reacting to the events of the battle in their own way", as Kirk McKeand of The Telegraph detailed.
Jeff Chamberlain, the director of the initial Overwatch cinematic trailer, revealed that Blizzard opted to develop their storytelling through this unconventional method because, "A long time ago we [realized Overwatch] doesn't have a linear storyline, like other games we do," adding that "[Blizzard] has been doing storytelling outside of the game, for Draenor and Legacy of the Void, so we have a precedent for short animations outside the game." Chamberlain said that they "wanted to create a lot of stories as quickly as we could", and in conjunction with making the cinematic release trailer, found the animated shorts to be best way to present these stories. While they were initially focused on exposition with the first shorts, further shorts are more focused on developing these characters and other stories, rather than driving to any narrative conclusion. When these stories have multiple characters involved, Blizzard may opt to instead create a digital comic.