We show that the short-time Fourier transform of the pointwise product of two functions $f$ and $h$ can be written as a suitable product of the short-time Fourier transforms of $f$ and $h$. The same result is then shown to be valid for the Wigner wave-packet transform. We study the main properties of the new products. We then use these products to derive integro-differential equations on the time-frequency space equivalent to, and generalizing, the cubic nonlinear Schr\"odinger equation. We also obtain the Weyl-Wigner-Moyal equation satisfied by the Wigner-Ville function associated with the solution of the nonlinear Schr\"odinger equation. The new equation resembles the Boltzmann equation.
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