Bodo Abel (* 18.January 1948) is a German Professor at the University of Hamburg in Business Administration, focused on“International Marketing”. He was till 2013 the program director of the international master program „MiBA – Master of International Business Administration“ at the University of Hamburg and at the St. Petersburg State University of Economics and Finance (FINEC), Russia. His teaching and research fields are „International Marketing“, „International Media-Management“, „International Business Ethics“, „International Corporate Social Responsibility“ and “Studies of Methods in Business Administration”.
Life and career
Bodo Abel studied 1968 - 1973 Business Administration at the University of Mannheim. During this time he met the professor in Marketing Hans Raffée and the Critical Rationalist Hans Albert, who had the chair of 'Social Sciences and General Studies of Methods' at the University of Mannheim. Hans Albert led Bodo Abel’s interests on the general studies of method and the critical rationalism. In his doctoral dissertation Bodo Abel wrote about “Foundations of Explaining Human Behavior”. After his doctoral dissertation and his employment as assistant professor at the marketing chair of Hans Raffée at the University of Mannheim he changed 1982 into the management of the publishing house Gruner+Jahr AG &Co. 1994 he went back to University and became first a Professor for Marketing at the “University of Applied Science in Hamburg” and one year later university professor at the “HWP – Hamburg University for Economy and Politics” (since 2005 faculty of the University of Hamburg). 1998 he founded the international master program „MiBA – Master of International Business Administration“ under his leadership from 2005 this program is also offered at St. Petersburg State University of Economics and Finance (FINEC), Russia, as a double degree program.
Scientific contributions
As a university professor Bodo Abel gave lectures at several international universities on: „Media Marketing“ (at University of Hanover, University of Hamburg and St. Petersburg State University of Economics and Finance (FINEC), Russia), „International Marketing“ (University of Hamburg, St. Petersburg State University of Economics and Finance (FINEC), Russia, East China University of Science and Technology, Shanghai, and Nanjing University, Nanjing, China), „International Business Ethics“ and „Corporate Social Responsibility“ (University of Hamburg and St. Petersburg State University of Economics and Finance (FINEC), Russia) „International-Case-Study-Seminars with real-time cases out of the international management, with teams of students from several international universities (participants were MiBA students of the University of Hamburg and St. Petersburg State University of Economics and Finance (FINEC), Russia, and the East China University of Science and Technology, Shanghai). In his books and articles Bodo Abel was first focused on studies of scientific methods in business administration and later he published articles on marketing, ethics and branding in a broader understanding of marketing management. Marketing management has not only a profit orientation but it is also useful for social and societal issues (socio-marketing and city-branding).
Works
Books
Grundlagen der Erklärung in der Betriebswirtschaftslehre. Überlegungen zu einer Kontroverse zwischen Konstruktivisten und Kritischen Rationalisten,Diss., Mannheim 1981 Wissenschaftstheoretische Grundfragen der Wirtschaftswissenschaften,Verlag Vahlen, 1979, Editor together with Prof. Dr. Hans Raffée (also published in Japanese: Zeimu-Keiri-Kyokai-Publishing House, Tokio 1982) Grundlagen der Erklärung menschlichen Handelns,Verlag J. C. B. Mohr (Paul Siebeck), 1983 (in: "Die Einheit der Gesellschaftswissenschaften") Management mit Vision und Verantwortung. Eine Herausforderung an Wissenschaft und Praxis,(Editor with Klaus-Peter Wiedmann and Wolfgang Fritz), Gabler-Verlag, 2004