Yatego is a virtual shopping mall where traders are able sell their goods. Each trader has an online shop that is also integrated in the Yatego platform. After the login process customers may make their purchases throughout the platform in all shops.
Yatego was founded in Munich by Michael Ollmann in 2003. The Yatego website was launched in June 2003.
Development
When Yatego was launched it featured about 100 traders. This table shows the growth of the Yatego platform.
According to Nielsen NetRatings the Yatego platform grew by 137% in 2006. ComScore listed Yatego as the fastest growing website in Germany.
Yatego was one of the winners of "Jobmotor 2008" (Job-engine) because the company created jobs during times of commercial and financial crisis. There are three company categories nominated to "Jobmotor 2008": Small companies (up to 20 employees), medium-sized companies (from 20 to 200 employees) and large companies (exceeding 200 employees). Yatego was the winner in the category of the medium-sized companies.
Navigation
Search function
Yatego can be searched for merchandise in all categories and for keywords (optionally to defined prices). While entering a search term the Yatego System shows suggestions of completed terms in a drop-down menu, also displaying the quantity of articles listed for the search term. A correction tool promotes an effective search in which the system recognizes that a more common search term creates more results (for example by correcting the spelling). Yatego also offers an advanced search option where the description of the article is also being scanned.
Yatego may be searched by brand, top sellers, bargain-priced goods, themes, traders/shops, branches, and coupons.
Categories
All goods on Yatego are published in categories divided into a maximum of three levels (Main category - mid-level category - subcategory).
Order process
Payment
When Yatego receives an order, the buyer needs to pay directly to a trader or dealer. There are various forms of payment which vary from trader to trader. P
Shipping
The trader who has received the customer's payment ships the products. Shipping methods and costs vary from trader to trader.
Cooperations
Safety: The Yatego platform cooperates with iClear payment intermediary service and EHI Retail Institute. Price search engines: The Yatego platform provides the possibility to export the products into price search engines such as Google product search, Kelkoo and Milando. Payment providers: EOS Payment Solutions, Elavon Merchant Service, Wirecard, American Express, Moneybookers, Sofortüberweisung Environment/Waste management: Landbell Import of articles: Yatego allows traders to import their articles from other online-shop systems, in some cases using the service of a third party service provider (such as XT-Commerce, OSCommerce, OXID eSales, plentyMarkets, Afterbuy (via PX Webdesign) and JTL ERP). Export of orders: Yatego features special interfaces to third party data processing tools such as Afterbuy and AuktionMaster for automatic transfer of product and customer information. Ordering data may be exported as a CSV-file or can be sent via POST for continued automated processing. Yatego maintains a certified order link to the inventory control system "Actindo". Legal texts: Yatego maintains a partnership with legal document services Protected Shops. Yatego merchants are able to receive the legal texts for their Yategoshop automatically. Shipping: A cooperation agreement between DHL shipping services and Yatego enables connected dealers to forward ordered merchandise at lower rates. Participating Investors: Acton Capital Partners
Quality management
The assignation to categories is generally automated. Yatego provides a constant manual control of the category's content. To open a new online-shop, a trader must present a valid business registration. For larger shops quality control is obligatory.
Awards and nominations
Job engine 2008 (by the chamber of trade commerce, the chamber of industry and commerce Freiburg and Constance and the association of industrial enterprises of the region Baden (WVIB)) Nomination for "company of the year 2009 (Oskar Patzelt-Preis) Company of the month September (Association of Promotion of Business of the region Schwarzwald-Baar-Heuberg mbH) Runner-up at the "Lea-price of small and medium-sized businesses for social responsibility (Caritas/Department of commerce of the federal state of Baden-Württemberg) Awardee at the "Ausbildungsass 2009"-price (Ace of professional formation 2009) 5th place at the Deloitte Fast50 technology-award and nominee for Fast500 EMEA