NEW YORK - Kiss co-founder and entrepreneur Gene Simmons has a new book out in which he hopes to reveal the principles of being rich and powerful.

There's no quick fix: You're going to have to wake up early, dress better, turn off the TV and study.

With a Small Book, Gene Simmons Ready to Make You Rich

"On Power" is part guidebook, part self-help manual, with several profiles of people Simmons thinks we should admire, like Oprah Winfrey and Warren Buffett.

With a Small Book, Gene Simmons Ready to Make You Rich

His advice to gaining wealth is simple: Think of a good idea, start a limited liability partnership in your home, use social media and deduct the costs from your taxes. You can keep your old job until the rewards flow in.

With a Small Book, Gene Simmons Ready to Make You Rich

If they don't? You can declare bankruptcy and "then you can start again."