PT Mayora Indah Tbk, or simply called Mayora, is an Indonesian multinational food and beverage company headquartered in Jakarta, it was founded in 1977 by Jogi Hendra Atmadja. The company is recognized as the world's largest coffee candy manufacturer through the Kopiko brand. The company has been listed on the Jakarta Stock Exchange (now Indonesia Stock Exchange) since 4 July 1990. PT Unita Branindo holds 32.93% of shares.
History
Mayora's history dates back to 1948, when a family of Iranian immigrants to Indonesia began making biscuits in their home kitchen, with Marie Biscuits as their first product. In 1976, the family moved to Kampung Bali in Jakarta and began selling Roma brand biscuits. Mayora was formally established in 1977, opening its first factory in Tangerang, west of the Indonesian capital Jakarta. Kopiko, a coffee-flavored candy, was launched in 1982. The company went public in 1990 and expanded its presence to other Asian countries. In November 2017, Mayora's Kopiko snacks were photographed at the International Space Station as part of a Thanksgiving dinner held by astronauts. In 2019, Mayora founder and head Jogi Hendra Atmadja was listed by Forbes as the 10th richest person in Indonesia, with wealth of $3 billion.
Products
Mayora Group produces several product lines, namely: Biscuit: Better, Danisa, Roma Arden, Roma Biskuit Kelapa, Roma Chess Kress, Roma Coffee Joy, Roma Malkist, Roma Marie Gold, Roma Marie Susu, Roma Sari Gandum, Roma Sandwichi, Slai O'lai Candy: Kopiko, Kis, Fres (only in the Philippines), Plonk, Tamarin, Juizy Milk Wafer: Astor, Beng-Beng, Superstar, Wafello, Zuperrr Keju (Cal Cheese) Chocolate: Choki-Choki, Danisa Cereal: Energen Coffee: Kopi Ayam Merak, Kopiko Brown Coffee, Kopiko Blanca, Kopiko White Mocca, Torabika Duo, Torabika Oke, Torabika 3 in 1, Torabika Jahe Susu, Torabika Cappuccino, Tora Moka, Tora Susu, Kopiko Black, Kopiko Cappuccino, Kopiko L.A (low acid), Kopiko Double Cups, Kopiko Café Mocha, Tora Cafe, Torabika Creamy Latte Chocolate Drink: Champion, Drink Beng-Beng Porridge: Super Bubur Milk: Tujuh Kurma Instant Noodle: Migelas, Bakmi Mewah, Mie Oven Beverage: Kopiko Lucky Day (formerly Kopiko 78 °C, partner between Indonesia, Thailand and the Philippines), Teh Pucuk Harum, Q Guava, Kopiko Iced Blanca, Kopiko Iced Black, Kopiko Iced Brown, Le Minerale Detergent: Gentle Gen Pasta: Mie Oven
Mayora also produced several Meiji Seika brands.
Markets
Asia
Middle East
Oceania
Africa
Europe
North America
South America
Controversies
Bankers Trust case
During the 1997-98 Asian financial crisis, when the value of the Indonesian rupiah plummeted, Mayora defaulted on payment obligations to Bankers Trust International. BTI had sold derivative trading contracts to Mayora under International Swaps and Derivatives Association Master Agreements (ISDA Agreements), which contained an arbitration clause. Unwilling to pay its obligations, Mayora sued BTI at South Jakarta District Court, arguing that the agreements were similar to gambling and therefore against Indonesian law. BTI took the case to the London Court of International Arbitration (LCIA), which ruled in favor of BTI, but South Jakarta District Court ruled in favor of Mayora. BTI appealed and the Indonesian Supreme Court upheld the ruling in 2000 and again in 2003, leaving BTI with no further legal recourse.
Free candy for pregnant mothers
According to author Martin Lindstrom's book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy, doctors in the Philippines were given Kopiko candies to hand out to pregnant mothers, and the company later introduced a coffee product which tasted like the candy and became popular with children.