Sometimes this method succeeds; for it sometimes happens that a good writer writes a first book that is merely a promise of later achievement. But this does not often happen. In most cases the second book is no better than the first--or is worse. Then the publisher loses and the writer is seldom heard of again. The number of one-novel writers scattered over the land would surprise the world if it were known. There is no rule about literary production to which there are not an embarrassing number of exceptions. But in most cases a successful writer starts with a successful book. The hope that the second book will be better is one of the rocks on which many publishing ventures wreck.

But if the publishers put forth a number of commonplace books (chiefly novels) from a false hope that they may thus develop good writers, they also do a service of the opposite kind. They save the long-suffering public from many worthless books. For if the public had thrust upon it all or half or a tenth of the books that are written, what a dull world we should have!

A Publisher's Confession — Part 27

When a book-manuscript has been rejected, the delicate task comes next of informing the author. This task is seldom done as well as it ought to be. It is almost impossible for a publisher--who receives and rejects manuscripts as a matter of business--to put himself in the place of a writer who has spent lonely weeks in her work. To send a mere business note is almost an insult. Yet what more can the publisher write? He does not dare write hopefully. If he does he will give a degree of encouragement that is dishonest. Yet the author expects a long and explicit letter telling why the manuscript is unavailable. If she does not receive such a letter she jumps to the conclusion that her manuscript has not had fair consideration. Publishers’ letters of rejection are the chief cause, I suspect, of the persistent notion that they are careless in the examination of manuscripts.

A Publisher's Confession — Part 27

Every letter of declination ought to be written by a skilful man--a diplomatist who can write an unpleasant truth without offence. Every such letter ought to be written with a pen. No general form ought to be used. Yet in only one of the publishing houses whose habits I know is this degree of care taken. The consideration of manuscript from strangers is careful and conscientious, but letters of rejection are often perfunctory.

A Publisher's Confession — Part 27