Facel S.A. was a French manufacturer of pressed steel automobile components, later complete automobiles of their own design.
To intensify its World War II war effort, French subcontracting company for military aeronautics Bronzavia created a subsidiary called Facel (acronym of Forges et Ateliers de Constructions d'Eure-et-Loir) in December 1939. After the war, in 1945, by merging with Métallon, Facel began to make short-run special bodies, coupés or cabriolets for Simca, Ford of France, Panhard and Delahaye. Approximately 2,900 cars of all models were hand-built in Facel's short life.
Unitary bodies without a chassis became general for mass-produced cars, and Facel lost its big customers. French niche manufacturers ceased production. Métallon left the partnership in 1953, and Facel set about designing and making its own complete cars using engines made by Chrysler, Volvo and Austin. Its first design, named Vega, was shown to the public in 1954.
The Facellia model, introduced in 1959, was under-developed, and losses brought about by its warranty problems became impossible to recoup. Prior to closure, Facel had been placed under the control of Sud Aviation subsidiary SFERMA (Société Française d'Entretien et de Réparation de Matériel Aéronautique). Though initially successful, Facel closed its factory in October 1964.
Business history
Facel was founded on 20 December 1939 by Bronzavia, a French manufacturer of military aircraft, to make special components. Marcel Koehler (formerly of motorcycle manufacturer Koehler-Escoffier) directed Facel from 1939 to 1945. He gave way to Jean Daninos when he returned from the United States, summoned by Henri Feuillée, the ex-boss of Bronzavia and a large shareholder of Facel. Jean Daninos had begun his career with Citroen, where he assisted in the design of the Traction coupés and cabriolets. He moved to Morane-Saulnier, then in 1937 to Bronzavia as technical director. During WWII he worked in the US with General Aircraft, which was using Bronzavia patents, but he returned in 1945 and took charge of Facel. Daninos merged Facel with Metallon, a tie maintained until January 1953. Coachwork provider Daninos had Facel begin manufacturing short-run and special complete finished bodies for the major French brands. In conjunction with l'Aluminium Français Facel designed the all-aluminium alloy Panhard Dyna X and then built around 45,000 examples for Panhard. The body work assembly division was established in 1948. It made various models of Simca Sport and drew publicity by designing with Farina and then building a special body on a Bentley Mark VI chassis. The car was named the Bentley Cresta. The exercise was repeated in 1951 and named Cresta II. September 1951 saw the introduction of its Ford Comète. Production of the Comète ended in 1955 when Simca took over Ford France. The styling of the Crestas and Comètes was developed into the shape of the first Vega. Scooter bodies, truck bodies, tractor bodies, jeeps and smaller components During the same period, Facel-Metallon pressed out body panels for Delahaye's army jeeps (painted and upholstered); Simca, Delahaye and Somua's trucks (painted and upholstered); scooters by Vespa, Piaggio and Motobécane; tractors by Massey Ferguson; and stainless-steel bumpers, hubcaps and grilles for Simca/Ford and for Renault. Aviation In conjunction with Hispano-Suiza, Facel-Metallon and Facel also turned out combustion chambers in special metals for Rolls-Royce jet engines.
Facel Vega
The Facel Vega marque was created on 22 July 1954 by Jean Daninos, (brother of the humorist Pierre Daninos, who wrote Les Carnets du Major Thompson), although the Facel company had been established by the Bronzavia Company in 1939 as a subcontracting company for the aviation industry. FACEL (Forges et Ateliers de Construction d'Eure-et-Loir, in English: forge and construction workshop of the department of Eure-et-Loir) was initially a metal-stamping company but it expanded into car manufacturing in the early 1950s.
Facel entered the automobile business as a supplier of special bodies for Panhard, Delahaye and Simca. The company was headquartered in Paris at 19 Avenue George V, and had the main assembly factory in Colombes at 132 Boulevard de Valmy, with parts supplied from the outskirts of the city in Amboise, Dreux and Puteaux.