Pretexting is a type of social engineering attack that involves a situation, or pretext, created by an attacker in order to lure a victim into a vulnerable situation and to trick them into giving private information, specifically information that the victim would typically not give outside the context of the pretext. In its history, pretexting has been described as the first stage of social engineering, and has been used by the FBI to aid in investigations. A specific example of pretexting is reverse social engineering, in which the attacker tricks the victim into contacting the attacker first.
A reason for pretexting's prevalence among social engineering attacks is its reliance on manipulating the human mind in order to gain access to the information the attacker wants, versus having to hack a technological system. When looking for victims, attackers can watch out for a variety of characteristics, such as ability to trust, low perception of threat, response to authority, and susceptibility to react with fear or excitement in different situations. Throughout history, pretexting attacks have increased in complexity, having evolved from manipulating operators over the phone in the 1900s to the Hewlett Packard scandal in the 2000s, which involved the use of social security numbers, phones, and banks. Current education frameworks on social engineering are used in organizations, although researchers in academia have suggested possible improvements to those frameworks.

Background
Social engineering
Social engineering is a psychological manipulation tactic that leads to the unwilling or unknowing response of the target/victim. It is one of the top information security threats in the modern world, affecting organizations, business management, and industries. Social engineering attacks are considered difficult to prevent due to its root in psychological manipulation. These attacks can also reach a broader scale. In other security attacks, a company that holds customer data might be breached. With social engineering attacks, both the company (specifically workers within the company) and the customer directly are susceptible to being targeted.

An example would be in the banking industry, where not only bank employees can be attacked, but the customers as well. Social engineering culprits directly target customers and/or employees to work around trying to hack a purely technological system and exploit human vulnerabilities.

Though its definition in relation to cybersecurity has been skewed across different literature, a common theme is that social engineering (in cybersecurity) exploits human vulnerabilities in order to breach entities such as computers and information technology.
Social engineering has little literature and research done on it currently. However, a main part of the methodology when researching social engineering is to set up a made-up pretext. When assessing which social engineering attacks are the most dangerous or harmful, (ie. phishing, vishing, water-holing), the type of pretext is a largely insignificant factor, seeing as some attacks can have multiple pretexts. Thus, pretexting itself is widely used, not just as its own attack, but as a component of others.
Pretexting in the timeline of social engineering
In cybersecurity, pretexting can be considered one of the earliest stages of evolution for social engineering. For example, while the social engineering attack known as phishing relies on modern items such as credit cards and mainly occurs in the electronic space, pretexting was and can be implemented without technology.
Pretexting was one of the first examples of social engineering. Coined by the FBI in 1974, the concept of pretexting was often used to help in their investigations. In this phase, pretexting consisted of an attacker calling the victim simply asking for information. Pretexting attacks usually consist of persuasion tactics. After this beginning phase of social engineering's evolution (1974-1983), pretexting changed from not only persuasion tactics, but deception tactics as well. As technology developed, pretexting methods developed alongside it. Soon, hackers had access to a wider audience of victims due to the invention of social media.
Reverse social engineering
Reverse social engineering is a more specific example of pretexting. It is a non-electronic form of social engineering where the attacker creates a pretext where the user is manipulated into contacting the attacker first, versus the other way around.





