It Pays to Advertise or simply Advertise! (Swedish: Annonsera!) is a 1936 Swedish comedy film directed by Anders Henrikson and starring Thor Modéen, Håkan Westergren and Birgit Tengroth. It was shot at the Råsunda Studios in Stockholm. The film's sets were designed by the art director Arne Åkermark. It is inspired by the 1914 Broadway play It Pays to Advertise by Roi Cooper Megrue and Walter C. Hackett, previously adapted into the 1931 film of same title starring Carole Lombard.
Synopsis
The son of a soap tycoon is so reckless with money and living a life of luxury that his father cuts him off financially. With a small amount of money, encouraged by his father's secretary, establishes his own competing soap-manufacturing business which relies heavily on a strong advertising campaign.
Cast
Thor Modéen as Soap Director Miller
Håkan Westergren as Henry Miller
Åke Söderblom as Ambrosius Bergman
Birgit Tengroth as Mary Lind, Secretary
Valdemar Dalquist as Oskar Fagerberg
Anders Henrikson as Adolf Fagerberg
Eric Abrahamsson as Karlsson
Sonja Claesson as Berta
Hartwig Fock as Olsson
Sven-Eric Gamble as Office Boy
Eric Gustafson as Director Jönsson
Jullan Jonsson as Hilma, Cook
Ingrid Luterkort as Fagerberg's Telephone Operator
Ka Nerell as Office Girl
Hjördis Petterson as Miss Berg
Arnold Sjöstrand as Maître d'
Ruth Stevens as Eva Zander
Margit Tirkkonen as Telephone Operator
Oscar Åberg as Accountant
References
Bibliography
Wallengren, Ann-Kristin. Welcome Home Mr Swanson: Swedish Emigrants and Swedishness on Film. Nordic Academic Press, 2014.