MTV Music is an Italian pay television music channel operated by Paramount Networks EMEAA.
As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV launched a new music channel, MTV Music.
The first version of the channel had launched in the United Kingdom and Ireland on 1 February 2011 replacing MTV Shows. The Italian version of the new channel then channel launched on 1 March 2011, replacing MTV Plus.
It is expected that MTV may launch MTV Music channels in other regions under a new global strategy to simplify the branding used across territories.
The main MTV station had been sold to Sky Italia on August 1, 2015 in Italy (DTT only). It had no effect on MTV Music, as this TV station was not sold and continues to be a Paramount property.
Shows
Current programmes
100% Italian Songs - Italian music videos
100% Music - Italian and worldwide greatest music videos
Euro Top 20 - the most played European songs show
Hitlist Italia - official Italian chart
MTV New Generation - music videos for teens
MTV World Stage - live music show
New Zone - alternative and new music videos
Top 10 Dance - the most played dance songs show
Top 10 Hip Hop R&B - the most played hip hop and R&B songs show
Top 10 Hits - the most played pop songs show
Top 10 Italians - the most played Italian songs show
Top 10 Rock - the most played rock songs show
VH1 Simply the Best - music video show (only VH1
Past programmes
100% Top Songs - charts
10 of the Best - an hour-themed music show
3x1 - videography of an artist
America's Best Dance Crew - musical reality show
Behind the Music - backstage show
Classic 2Night - music video show
Fame - the American television cult series
MTVMUSIC.COM Chart - music chart supplied by mtvmusic.com
Pop 2Night - music video show
Rock 2Night - music video show
Storytellers - live music show
Sexy Videos - music videos for sex
Taking the Stage - musical reality show
The Official Top 20 - music chart show
Top Hits - music chart show
TRL The Battle - music chart show
Urban 2Night - music video show
Your MTV Chart - music video show
See also
MTV Europe
Viacom International Media Networks (Europe)