Armenia participated in the Eurovision Song Contest 2023 in Liverpool, United Kingdom, with the song "Future Lover", written and performed by Brunette. The internal selection of Brunette as the Armenian artist in the 2023 contest was announced by the Armenian broadcaster Public Television of Armenia (AMPTV) on 1 February 2023, while the song "Future Lover" was later presented to the public on 15 March 2023.
Armenia was drawn to compete in the second semi-final of the Eurovision Song Contest which took place on 11 May 2023. Performing during the show in position 2, "Future Lover" was announced among the top 10 entries of the second semi-final and therefore qualified to compete in the final on 13 May. It was later revealed that Armenia placed sixth out of the 16 participating countries in the semi-final with 99 points. In the final, Armenia performed in position 17 and placed fourteenth out of the 26 participating countries, scoring 122 points, marking Armenia's highest placing in the Eurovision Song Contest since 2016.
Background
Prior to the 2023 contest, Armenia had participated in the Eurovision Song Contest fourteen times since its first entry in . Its highest placing in the contest, to this point, has been fourth place, which the nation achieved on two occasions: in with the song "" performed by Sirusho and in with the song "Not Alone" performed by Aram Mp3. Armenia had, to this point, failed to qualify to the final on three occasions, in , and . The nation briefly withdrew from the contest on two occasions: in due to long-standing tensions with then-host country Azerbaijan, and in due to social and political crises in the aftermath of the Second Nagorno-Karabakh War. In , Armenia returned to the contest, with its entry "Snap" performed by Rosa Linn qualifying for the final and placing 20th overall.
The Armenian national broadcaster, Public Television of Armenia (AMPTV), broadcasts the event within Armenia and organises the selection process for the nation's entry. AMPTV confirmed their intentions to participate at the 2023 Eurovision Song Contest on 20 October 2022. Armenia has used various methods to select the Armenian entry in the past, such as internal selections and a live televised national final to choose the performer, song or both to compete at Eurovision. Between and , and in 2019 and 2022, the broadcaster internally selected both the artist and the song, while the national final was organized in , 2018 and . For 2023, the broadcaster opted to continue selecting the Armenian entry internally.
Before Eurovision
Internal selection
The Armenian entry for the Eurovision Song Contest 2023 was internally selected by AMPTV. On 25 January 2023, Armenian media reported that singer Brunette had been selected to represent the country with an R&B style song, though AMPTV did not comment. On 1 February 2023, AMPTV officially confirmed that Brunette would represent Armenia in the Eurovision Song Contest 2023. Following the announcement, Hovhannes Movsisyan, executive director of AMPTV, stated that "last year, sending a young artist to Eurovision was justified. The song is still successful and captivates millions of fans. I hope this year we will surprise the European audience with a unique Armenian artist." Brunette stated that "I am happy to share the news with you. I just create music, and this time I will share it with the European audience!". Her entry, "Future Lover", was released on 15 March 2023, alongside a music video which was premiered on the official Eurovision YouTube channel. The video was directed by Aramayis Hayrapetyan.
Promotion
Brunette made several appearances across Europe and Armenia to promote "Future Lover" as the Armenian Eurovision entry. On 8 April 2023, she travelled to Madrid, Spain, where she performed at the PrePartyES in Madrid's Sala La Riviera. On 15 April 2023, Brunette performed "Future Lover" at the Eurovision in Concert 2023 at Amsterdam's AFAS Live in the Netherlands.
In the run-up to the contest, AMPTV launched their annual promotional series Destination Eurovision that introduced and focused on Brunette's journey to Liverpool, and covered the preparations for her Eurovision performance. On 15 April 2023, AMPTV broadcast a special pre-recorded edition of their music programme First Studio, featuring several performances from Brunette, including the premiere of her Armenian language song "Dimak" and special orchestral versions of "Future Lover" and "Arevin Mot".