We report recent results in rare B decays. Our focus will be on b -> d gamma and b -> s l^+ l^- transitions. We discuss their impact on the CKM phenomenology and their role within our search for new physics. In particular, we analyse the impact of a recent lattice QCD estimate of the B -> K* form factor at zero recoil. We also briefly discuss the presently available optimal theoretical tools for the inclusive and exclusive modes.
Categories: hep-ph