In 1820 he founded the _John Bull_ newspaper, strongly in favour of the king’s interests, scurrilous as it was witty; everybody read it, and for some years it yielded him £2000 per annum. His life we see had been sufficiently various, and not an incident of it was ever forgotten, for his memory was probably unrivalled. He made a bet that he would repeat in order the names of all the shops on one side of Oxford Street, and he only misplaced one; and he gained another wager by saying from memory a whole column of _Times_ advertisement, which he had only once conned over; and on another occasion he utterly discomfited a universal critic, by engaging him in a conversation anent lunar eclipses, and then discharging three columns of the “Encyclopædia Britannica” at him, without pause or hesitation. He had, too, the gift of improvising verse in our stubborn English tongue, and was known on one occasion to introduce the names of fifty guests at a supper-table, in a song of fifty verses--each verse a rhymed epigram.
With attainments and experiences like these, Colburn may be considered as a wise rather than a venturous man when he offered Hook £600 to write a novel. The idea of the “Sayings and Doings” was struck out at a _John Bull_ gathering, and the book when published in 1824, was so successful that 6000 copies of the three volumes were soon disposed of,[21] and the generous publisher made the author a present of £350. For the _second series_ (published in 1825), and the _third series_ (published in 1828), he received a thousand guineas each. In 1830 appeared “Maxwell,” perhaps the best of his novels, and this was followed by the “Parson’s Daughter” (1833), “Jack Brag” (1837), and numerous others, for all of which he was very handsomely paid. But though he was earning at this period, upwards of £3000 a year by his pen, he was spending more than £6000, and was obliged, not only to make fresh engagements with his publishers, but to fore-draw to a very large extent, and to change his plans considerably with each instalment of indebtedness. Colburn and Bentley seem to have treated him with marked esteem and consideration, and his letters perpetually show this: “I have been so liberally treated by your house, that it seems almost presuming upon kindnesses” (1831). Again, in 1837: “I assure you I would not press the matter in a quarter where I am proud and happy to say--as I do to everybody--I have met with the greatest liberality.”
