"But you don't mean to tell me that the people which stands up down-stairs and buys seats in the gallery is also looking for publicity?" Morris said.
"Them people is something else, again," Abe replied. "They are as different from the rest of the audience as magazine-readers is from magazine-advertisers. Take the box-holders in the Metropolitan Opera House and they _oser_ give a nickel what happens to Caruso. He could get burned in 'Trovatore,' stabbed in 'Pagliacci,' go to the devil in 'Faust,' and have his intended die on him in 'Bohème,' and just so long as their names is spelled right on the programs it don't affect them millionaires no more than if, instead of being the greatest tenor in the world, he would be an Interstate Commerce Commissioner. On the other hand, them top-gallery fellers treats him like a little god, y'understand, which if Caruso hands them opera fans a high C, Mawruss, it's the equivalence of Dun or Bradstreet giving one of them box-holders an A-a."
"Maybe you're right, Abe," Morris said, "but how do you account for people paying forty dollars for an orchestra seat at the Lexington Opera House just to hear this singer Galli-Curci in one performance only, which I admit I ain't no advertising expert, Abe, but it seems to me that if anybody is going to get benefit from publicity like that he might just so well circulate a picture of himself drinking champanyer wine out of a lady's satin slipper and be done with it, for all the good it is going to do him with the National Association of Credit Men."
"That is another angle of the grand-opera proposition, Mawruss," Abe said. "Paying forty dollars for an orchestra seat to hear this lady with the Lloyd-George name is the same like an operation for appendicitis to some people, Mawruss. It not only makes them feel superior to their friends which 'ain't had the experience, but it gives 'em a tropic of conversation which is never going to be barred by the statue of limitations, and for months to come such a feller is going to go round saying, 'Well, I heard Galli-Curci the other night,' and it won't make no difference if it's a pinochle game, a lodge funeral, or a real-estate transaction, he's going to hold it up for from fifteen minutes to half an hour while he talks about her upper register, her middle register, and her lower register to a bunch of people who don't know whether a coloratura soprano can travel on a sleeper south to Washington, D.C., or has to use the Jim Crow cars."