'The Tatler' and the more important 'Spectator' accomplished two results of main importance: they developed the modern essay as a comprehensive and fluent discussion of topics of current interest; and they performed a very great service in elevating the tone of English thought and life. The later 'Tatlers' and all the 'Spectators' dealt, by diverse methods, with a great range of themes--amusements, religion, literature, art, dress, clubs, superstitions, and in general all the fashions and follies of the time. The writers, especially Addison, with his wide and mature scholarship, aimed to form public taste. But the chief purpose of the papers, professedly, was 'to banish Vice and Ignorance' (though here also, especially in Steele's papers, the tone sometimes seems to twentieth-century readers far from unexceptionable). When the papers began to appear, in spite of some weakening of the Restoration spirit, the idea still dominated, or was allowed to appear dominant, that immorality and lawlessness were the proper marks of a gentleman. The influence of the papers is thus summarized by the poet Gray: 'It would have been a jest, some time since, for a man to have asserted that anything witty could be said in praise of a married state or that Devotion and Virtue were in any way necessary to the character of a fine gentleman.... Instead of complying with the false sentiments or vicious tastes of the age he [Steele] has boldly assured them that they were altogether in the wrong.... It is incredible to conceive the effect his writings have had upon the Town; how many thousand follies they have either quite banished or given a very great check to! how much countenance they have added to Virtue and Religion! how many people they have rendered happy by showing them it was their own faults if they were not so.'
An appeal was made, also, to women no less than to men. During the previous period woman, in fashionable circles, had been treated as an elegant toy, of whom nothing was expected but to be frivolously attractive. Addison and Steele held up to her the ideal of self-respecting intellectual development and of reasonable preparation for her own particular sphere.
The great effectiveness of 'The Spectator's' preaching was due largely to its tactfulness. The method was never violent denunciation, rather gentle admonition, suggestion by example or otherwise, and light or humorous raillery. Indeed, this almost uniform urbanity and good-nature makes the chief charm of the papers. Their success was largely furthered, also, by the audience provided in the coffee-houses, virtually eighteenth century middle-class clubs whose members and points of view they primarily addressed.