I come now to the last part of the threefold scheme--that which aims at a better life upon the farm. The coöperative association, in virtue of its non-capitalistic basis of constitution and procedure (which, as I have explained, distinguishes it from the Joint Stock Company), demands as a condition of its business success the exercise of certain social qualities of inestimable value to the community life. It is for this reason, no doubt, that where men and women have learned to work together under this system in the business of their lives, they are easily induced to use their organisation for social and intellectual purposes also.
The new organisation of the rural community for social as well as economic purposes, which should follow from the acceptance of the opinion I have advanced, would bring with it the first effective counter-attraction to the towns. Their material advantages the country cannot hope to rival; nor can any conceivable evolution of rural life furnish a real counterpart to the cheap and garish entertainments of the modern city. Take, for example, the extravagant use of electric light for purposes of advertisement, which affords a nightly display of fireworks in any active business street of an American city far superior to the occasional exhibition at the Crystal Palace in London, which was the rare treat of my childhood days. These delights--if such they be--cannot be extended into remote villages in Kansas or Nebraska; but their enchantment must be reckoned with by those who would remould the life of the open country and make it morally and mentally satisfying to those who are born to it, or who, but for its social stagnation, would prefer a rural to an urban existence.
In one of his many public references to country life, President Roosevelt attributed the rural exodus to the desire of "the more active and restless young men and women" to escape from "loneliness and lack of mental companionship."[8] He is hopeful that the rural free delivery, the telephone, the bicycle and the trolley will do much towards "lessening the isolation of farm life and making it brighter and more attractive." Many to whom I have spoken on this subject fear that the linking of the country with the town by these applications of modern science may, to some extent, operate in a direction the opposite of that which Mr. Roosevelt anticipates and desires. According to this view, the more intimate knowledge of the modern city may increase the desire to be in personal touch with it; the telephone may fail to give through the ear the satisfaction which is demanded by the eye; among the "more active and restless young men and women" the rural free delivery may circulate the dime novel and the trolley make accessible the dime museum. In the total result the occasional visit may become more and more frequent, until the duties of country life are first neglected and then abandoned.