Agriculture, the basis of a rural existence, must be regarded as a science, as a business and as a life. I have already adverted to President Roosevelt's formula for solving the rural problem--"better farming, better business, better living." Better farming simply means the application of modern science to the practice of agriculture. Better business is the no less necessary application of modern commercial methods to the business side of the farming industry. Better living is the building up, in rural communities, of a domestic and social life which will withstand the growing attractions of the modern city.
This threefold scheme of reform covers the whole ground and will become the basis of the Country Life movement to be suggested later. But in the working out of the general scheme, there must be one important change in the order of procedure--'better business' must come first. The dull commercial details of agriculture have been sadly neglected, perhaps on account of the more human interest of the scientific and social aspects of country life. Yet my own experience in working at the rural problem in Ireland has convinced me that our first step towards its solution is to be found in a better organisation of the farmer's business. It is strange but true that the level of efficiency reached in many European countries was due to American competition, which in the last half of the nineteenth century forced Continental farmers to reorganise their industry alike in production, in distribution and in its finance. Both Irish experience and Continental study have convinced me that neither good husbandry nor a worthy social life can be ensured unless accompanied by intelligent and efficient business methods. We must, therefore, examine somewhat critically the agricultural system of the American farmer, and see wherein its weakness lies.
The superiority of the business methods of the town to those of the country is obvious, but I do not think the precise nature of that superiority is generally understood. What strikes the eye is the material apparatus of business,--the street cars, the advertisements, the exchange, the telephone, the typewriter; all these form an impressive contrast with the slow, simple life of the farmer, who very likely scratches his accounts on a shingle or keeps them in his head. But most of this city apparatus is due merely to the necessity of swift movement in the concentrated process of exchange and distribution. Such swiftness is neither necessary nor possible in the process of isolated production. But there is an economic law, applicable alike to rural and to urban pursuits, which is being more and more fully recognised and obeyed by the farmers of most European countries, including Ireland, but which has been too little heeded by the farmers of the United States and Great Britain. Under modern economic conditions, things must be done in a large way if they are to be done profitably; and this necessitates a resort to combination.