, refers to a sweet made with the purpose of selling it as a souvenir. As with most other Japanese souvenirs (), the typical is a regional specialty () and cannot be bought outside its specific geographic area. The making and selling of is an important part of Japan's souvenir () industry.
List of
Available everywhere: Japanese cheesecake Fukuoka: , rolled pastry containing red bean paste
Fukushima:
Mamador
Hiroshima:
Hokkaido:
Royce'
Hyōgo: Castella, a sponge cake made of sugar, flour, eggs, and starch syrup. Castella was brought to Japan by Portuguese merchants in the 16th century. The name is derived from Portuguese , meaning "bread from Castile". Castella cake is usually sold in long boxes, with the cake inside being approximately long.
Kumamoto:
Kyoto: , one of the region's best known . It is made from glutinous , sugar and cinnamon. Baked, it is similar to . Raw, unbaked () has a soft, mochi-like texture and is often eaten wrapped around , and may come in a variety of different flavours. Nagoya:
Okinawa: , a traditional small biscuit made of mostly lard and flour, with a mild and sweet flavor very similar to shortbread. , a variety of citrus peeled and reduced in sugar for up to several days, then dusted with toppings Tokyo: Tokyo Banana, which is manufactured and sold by . The individually wrapped steamed sponge cake filled with a sweet banana custard went on sale in 1991 and is massively popular.