I have heard the most exciting and controversial subjects discussed, and seen the discussion listened to with the intensest difference of opinion, and all without the least crowd-phenomena--so long as the speaker refrained from indulging in generalities or time-worn forms of expression. So long as the matter discussed requires close and sustained effort of attention, and the method of treatment is kept free from anything which savors of ritual, even the favorite dogmas of popular belief may be discussed, and though the interest be intense, it will remain critical and the audience does not become a crowd. But let the most trivial bit of bathos be expressed in rhythmical cadences and in platitudinous terms, and the most intelligent audience will react as a crowd. Crowd-making oratory is almost invariably platitudinous. In fact, we think as a crowd only in platitudes, propaganda, ritual, dogma, and symbol. Crowd-ideas are ready-made, they possess finality and universality. They are fixed. They do not develop. They are ends in themselves. Like the obsessions of the insane, there is a deadly inevitability in the logic of them. They are "compulsions."

During the time of my connection with the Cooper Union Forum, we have not had a crowd-demonstration in anything more than an incipient form. The best laboratory for the study of such a phenomenon is the political party convention, the mass meeting, or the religious revival. The orators who commonly hold forth at such gatherings know intuitively the functional value of bathos, ridicule, and platitude, and it is upon such knowledge that they base the success of their careers in "getting the crowd." The noisy "demonstrations" which it has of late become the custom to stage as part of the rigmarole of a national party convention have been cited as crowning examples of the stupidity and excess of crowd enthusiasm. But this is a mistake. Anyone who has from the gallery witnessed one or more of these mock "stampedes" will agree that they are exhibitions of endurance rather than of genuine enthusiasm or of true crowd-mindedness. They are so obviously manipulated and so deliberately timed that they can hardly be regarded as true crowd-movements at all. They are chiefly interesting as revelations of the general insincerity of the political life of this republic.

The Behavior of Crowds — Part 14