is a Japanese multimedia franchise created by Japanese game designer Shigeru Miyamoto for video game company Nintendo which produces and publishes its installments. Starring the titular Italian plumber Mario, it is primarily a video game franchise, but has extended to other forms of media, including television series, comic books, a 1993 feature film, a 2023 animated film and theme park attractions. The series' first installment was 1983's Mario Bros., although Mario had made his first appearance in 1981's arcade game Donkey Kong, and had already been featured in several games of the Donkey Kong and Game & Watch series. The Mario games have been developed by a wide variety of developers including Nintendo, Hudson Soft, and AlphaDream. Mario games have been released almost exclusively for Nintendo's various video game consoles and handhelds, from the third generation onward.

The flagship Mario subseries is the Super Mario series of platform games started with 1985's Super Mario Bros., which mostly follows Mario's adventures in the fictional world of the Mushroom Kingdom and typically rely on Mario's jumping ability to allow him to progress through levels. The franchise has spawned over 200 games of various genres and several sub-series, including Mario Golf, Mario Kart, Mario Party, Mario Tennis, Mario vs. Donkey Kong, and Paper Mario; several characters introduced in the Mario franchise, such as Donkey Kong, Wario, Yoshi and Luigi sparked successful franchises of their own.

Mario (franchise)

The Mario series is one of gaming's most successful and renowned franchises, with many of its games, in particular within the Super Mario subseries, being considered to be some of the greatest video games ever made. It is the best-selling video game franchise of all time, with more than 830 million copies of games sold, including more than 430 million for the Super Mario games alone.

Mario (franchise)

Video games

Origin games

Donkey Kong

After the commercial failure of Radar Scope, Nintendo's company president referred to Shigeru Miyamoto to create an arcade game to save the company. Miyamoto came up with the idea of a game in which the playable character has to make his way through an obstacle course consisting of sloped platforms, ladders and rolling barrels. Miyamoto named the game Donkey Kong, and its main protagonist "Jumpman". Donkey Kong is an early example of the platform genre. In addition to presenting the goal of saving Pauline, the game gives the player a score. Points are awarded for finishing screens; leaping over obstacles; destroying objects with a hammer power-up; collecting items such as hats, parasols, and purses (presumably belonging to Pauline); and completing other tasks. The game was surprisingly successful. "Jumpman" was called "Mario" in certain promotional materials for the game's release overseas; his namesake was Mario Segale, the landlord of Nintendo of America's office/warehouse, who barged in on a meeting to demand an overdue rent payment. Eventually Jumpman's name was internationally and permanently changed to Mario. The success of the game spawned several ports, and a sequel, Donkey Kong Jr., which is Mario's only appearance as an antagonist. Donkey Kong 3 did not feature Mario.

Mario (franchise)

Mario Bros.

Mario Bros. is the first game to feature "Mario" in the title and to feature Luigi. The objective of Mario Bros is to defeat all of the enemies in each phase. Each phase is a series of platforms with four pipes at each corner of the screen, and an object called a "POW" block in the center. The mechanics of Mario Bros. involve only running and jumping. Unlike future Mario titles, players cannot jump on enemies until they are flipped over; this can be accomplished by jumping under the platform they are on or by using the "POW" block. Both sides of every phase feature a mechanism that allows the player to go off-screen to the left and appear on the right, and vice versa. The game has since reappeared in various forms, including as a minigame in Super Mario Bros. 3 and the Super Mario Advance series, and reimagined as Mario Clash.

Game and Watch

Nintendo has released several Mario and Donkey Kong LCD video games for the Game & Watch line. Eleven were released between 1982 and 1994. Nintendo also licensed the release of six LCD games for Nelsonic's Game Watch line between 1989 and 1994. Many remakes of Game & Watch games have changed the protagonist from a generic Mr. Game & Watch character to Mario. In 2020, a rerelease of Super Mario Bros. in the form of a Game & Watch titled Game & Watch: Super Mario Bros. was released for the game's 35th anniversary.