It is a fallacy widely current among new writers that their "copy" is returned unread. One of the first theatrical stories I ever heard concerned a woman who put sand between the pages of her rolled manuscript and found it there still when the piece came back to her. Nowadays, when the demand for material so far exceeds the supply as to have become almost frantic, it is true not only that every play is looked into, but that almost every play is looked into by every manager. Round and round the circle they go, being judged from a hundred viewpoints by a hundred men who know that a lucky strike means a fortune, and who are eager in proportion. It is my firm belief that all the good plays, not to speak of a fair number of bad ones, have been or are about to be produced. Any piece that is not utterly, hopelessly valueless is sure to find some appreciator in the end. There are instances of manuscripts that, like "My Friend From India", travel up and down Broadway for years, only to be accepted and staged at last.
I have said that the dramatist who "arrives" generally has announced himself first through various rolled and typewritten visiting cards. The parcel that comes from Findlay, Ohio, or Omaha, Nebraska, bearing the address of some one of whom the reader never heard before, is pretty certain to be without promise. Usually, the manuscript betrays itself in its first ten pages, and what follows rarely contains an idea that might have been valuable even if its owner had learned his trade. When the manager does discover a story worth while, or the suggestion of a story, usually he is quick to put its originator in touch with a literary manicure.
Charles Frohman, who frequently is styled "The Napoleon of the Drama", takes no such Napoleonic chances. If you will look over one of Mr. Frohman's budgets you will find that two-thirds of the plays he announces have been presented abroad, and that the other third are from the pens of such celebrities as Augustus Thomas. Naturally, this is the safe, sane, and more-or-less sure method, and yet, even when judged from a purely commercial view-point, it has its disadvantages. If the system does not entail such losses as other managers suffer, neither does it render possible such gains. Mr. Frohman paid George Ade royalties for "Just Out of College", which was a failure, far in excess of those granted by Henry W. Savage for "The County Chairman." Popular dramatists turn out pretty poor stuff at times, as Mr. Frohman was reminded when he produced William Gillette's "Electricity", and excellent material may come from an unexpected source, as Wagenhals & Kemper discovered when they purchased "Paid in Full" from a man whose only previous work had been the unlucky "Sergeant James." As to the invariable wisdom of offering here plays that were hits in Paris and London, I can say only that sometimes we in America differ with our cousins in France and England. We differed widely in the cases of "The Speckled Band", "The Scarlet Pimpernel", and "The Foolish Virgin." It would appear to be a much safer expedient to turn over doubtful pieces to stock companies in one provincial city or another and then to abide by the result. This expedient, by the way, has the advantage of being inexpensive.