Pavlo Cherepin (; born September 30, 1981, in the Ukrainian SSR of the Soviet Union – in present-day Ukraine) is a Ukrainian media producer and director, co-founder of United Heroes Group (with Egor Olesov and Natalia Gordienko), rally co-driver, vice-champion of Ukraine (2010), and winner of two rounds of the World Rally Championship in WRC-2 (2014).
Biography
Education
In 1998, graduated from High School No. 57 in Kyiv with an emphasis on English language studies. In 2023, graduated from the Institute of Foreign Philology at Taras Shevchenko National University of Kyiv.
Career outside motorsport
Combining his expertise in media production and professional sports, Pavel Cherepin is primarily known as a media manager and show-runner for sports films and shows such as "24”, "Five Finals”, "Special Atmosphere", "Line of Attack”, "Auto_Goal!”, "Supermatch” and others.
In late 2021, Pavel Cherepin and Natalia Gordienko, (who founded media brand Heroes in 2016), decided to unite forces with well-known Ukrainian film director and producer Egor Olesov to create United Heroes Group.
With the beginning of Russia's full-scale invasion to Ukraine, the company was focused on creating international documentary films that highlighted various aspects of the war for a wide international audience. In particular, the films Cyberwar 2022 and Hunger, created by Heroes Docs (part of United Heroes Group) and Czech-Italian production company So What Media, have been shown on channels and platforms in Germany, Spain, Portugal, Estonia, Lithuania, Latvia, Poland, etc., and have been awarded and selected for international film festival programs. The film Inside Ukraine, created for Korean TV-channel MBC together with director Kim Yongmi, was recognized by the Hinzpeter Award jury. In 2023, United Heroes Group continued to create high-quality feature films and documentaries in partnership with well-known international producers and broadcasters.
Pavlo Cherepin's career from the beginning was closely associated with the sport. From 2001 to 2007 he worked as a journalist and TV commentator, creator of the program Our football, and commentator for the UEFA Champions League, Ukrainian Premier League, UEFA European Championship and FIFA World Cup matches on Ukrainian Inter, Ukrayina, and Pershyi Natsionalnyi TV channels. In 2002 he created the project "ua-football", which became one of the leading online sports media in Ukraine.
From 2005 to 2007, Pavlo Cherepin was Marketing Director of the Professional Football League of Ukraine. Since 2008, he is a business consultant in the field of sports marketing and online media.
Amateur rally
Relationship with motorsports for Pavlo Cherepin started in amateur rally. In 2007 and 2008 he took part in several rounds of the FAU Rally Cup for production vehicles, using his own Subaru Impreza as the first pilot. Cherepin's professional debut occurred at one of the most popular Ukrainian competitions, the Yalta Rally. The crew of Gennady Sanchenko and Pavlo Cherepin led the entire race distance, and, according to Pavlo, during the race they swapped the driver's and co-driver's role several times. However, it was not more than an experiment; Cherepin's serious career as a rally co-driver began three years later.
Professional rally
Ukrainian Rally Championship
Early winter 2010, when Oleksandr Saliuk and Adrian Aftanaziv stopped their collaboration, the current champion of Ukraine started looking for a new partner. In search of a navigator Saliuk occasionally performed with Oleksiy Mochanov (WRC Rally of Turkey) and Ivan Herman (Rally Bukovina), but soon started cooperation with Pavlo Cherepin.
The crew's first start ended with failure: just before the finish of the Chumatskyy Shlyakh Rally, the red Mitsubishi Lancer Evo lost the pace and couldn't come back on the road. But it was the only failure of the 2010 season – after that the crew won the Mariupol, Galicia and Kyivska Rus rallies, and before the final round of the championship became the main contender for the title. Finally Saliuk and Cherepin became 7th at the Yalta Rally, and Saliuk won the title among the drivers. At the same time Cherepin, who started the season from the second event, didn't collect the needed points and became only vice-champion of Ukraine among the co-drivers.
The same year, the crew made its debut in foreign competitions, taking part in two rounds of the Latvian championship, as well as in the Estonian Rally Saaremaa. By the end of the Rally Latvia Saliuk and Cherepin ranked second in class N4, and it remains the best result for Ukrainian crews in Latvian rally competitions.