Hello Kitty Online was a free-to-play massively multiplayer online role playing game active from 2008 to 2017, developed by Sanrio Digital and Typhoon Games. The game is tied to the SanrioTown website, where players are required to register a free account.
Premise
The game tells the story of a hero (the player) helping Hello Kitty and her friends wake up from eternal slumber and defeat a "mysterious and malevolent power".
History
SanrioDigital hosted three phases of testing: Closed Beta, Founders' Beta, and Public stress test.
The closed beta application was announced on February 13, 2008 running through February 21, 2008. More than 50,000 applications were submitted. Due to the limited number of testing accounts available, applicants were instructed to create a video explaining why the applicant should be chosen to participate in the closed beta test. This submission process ran until March 10, 2008 with selected applications being announced on March 18, 2008. The Closed Beta phase began on April 23, 2008, and ran through June 1, 2008. During this Closed Beta period, Sanrio Digital joined with the game community MMOSite to give away more accounts to beta testers.
On September 12, 2008, news was posted on the Official Blog announcing a Beta stage called "Founders' Beta" scheduled to run from October 8, 2008, to November 8, 2008. Players who are selected for the Founder's Beta will be given special rewards, and will be able to keep characters and possessions at the end of the Founder's Beta. The announcement stated that there would be improvements to the client and game systems. A press release was also posted on the Sanrio Digital blog. Applications to participate in the Founders' Beta were accepted through email, through which 20,000 accounts were issued.
A public stress test was announced on February 2, 2009, and ran from February 14 though February 17. All SanrioTown members, except those located in Europe, were invited to participate in the public stress test. The public stress test was extended until February 22, during which a new charity event was announced, allowing players to craft in-game items. Similar to the previous Food for Friends event, the actual in-game items were used as a conversion rate to real-world goods which were donated to the Po Leung Kuk residential child care unit.
Food for Friends
From November 3 to 6, 2008, Sanrio ran Food for Friends, a charity event where guilds crafted in-game food for donation UNICEF and the Asian Youth Orchestra. Based on the distribution of crafted food (quantity, difficulty, etc.), Sanrio Digital made a cash donation to those charities. During the event, guilds produced a total of 344,965 items which were donated to the Game Masters. This was in turn calculated at a value of $12,273, to be donated to UNICEF and the Asian Youth Orchestra.
International releases
Indonesia
Sanrio Digital partnered with GOGAME to publish HKO in Indonesia. An Indonesian version of Founders' Beta started on April 15, 2009, running through April 29, 2009. The Indonesian Open Beta phase ran from June 16, 2009 through June 24, 2009.
The commercial release of the Indonesian version was launched on July 1, 2009. The game ceased operation in December 2010.
Singapore and Malaysia
gloot.net is the publisher for HKO in Singapore and Malaysia, with a Founders Beta running from June 22 - July 22, 2009. The commercial release began on October 15, 2009.
Philippines
The game is officially published in the Philippines by Level Up! Games, launching an Open Beta on September 25, 2009, and a commercial launch occurring on November 11, 2009. On July 8, 2010, the Philippines version of HKO ceased operation, only to be reopened five months later on December 8 of the same year.
Europe
Hello Kitty Online was originally published by Burda: in Europe, with the game commercially launching on September 25, 2009. On March 26, 2010, Burdia: and SanrioDigitally formally announced that SanrioDigital will begin self-publishing the European version of HKO. On April 7, 2010, Burda: ceased to publish HKO Europe.
Thailand
SanrioDigital announced C2 Vision as the publisher of HKO in Thailand on October 14, 2009. The Thai version of HKO went into closed beta on May 28, 2010, with a commercial launch on July 5, 2010. HKO Thailand permanently closed on December 24, 2011.
North America
Aeria Games was chosen as the publisher for the North American release, with a transition back to Sanrio Digital occurring on June 1, 2010.
Brazil
GameMaxx will publish Hello Kitty Online in Brazil.