The Jewish Star was a newspaper which appeared in two editions, both produced in Calgary, Alberta, from 1980 to 1990. The fortnightly Calgary edition () of The Jewish Star was the first independent Jewish newspaper published in that city; the monthly Edmonton edition () of The Jewish Star was the first independent Jewish newspaper published for the provincial capital. Both editions were tabloid-sized newspapers (ranging from 8 to 28 pages per issue) mailed on a controlled circulation basis to virtually all Jewish households in each city.
History
The Jewish Star was founded by Douglas Wertheimer, who served as editor and president of The Jewish Star Newspaper, Ltd., and Gila Wertheimer, associate editor, with start-up funding from family members, supporters and bank loans. The founding of the newspaper coincided with an explosion of economic growth in Alberta related to the oil industry. Calgary, known since 1945 as one of Canada's fastest-growing cities, had undergone a population increase of 47 percent from 1971 to 1981. Meanwhile, the Calgary Jewish community had increased by 50 percent from 1975-79 to about 6,000 Jews. The two editions of the independent Jewish Star appeared at a time when the organized Jewish communities across Canada were "moving to take over Jewish weeklies." Moreover, the state of Jewish journalism in Canada left "a great deal to be desired," according to historian Stuart E. Rosenberg.
Commenting on the start-up of the Calgary edition of The Jewish Star, the Calgary Herald noted that the paper had "avoided some of the more obvious first-issue pitfalls by using good layout, attractive printing free of typographical errors, professional writing by three international Jewish wire services and plenty of local content... there was [also] a heavy advertising content." After the launch of the Calgary edition (published from August 22, 1980 through June 1, 1990), the Jewish Community Council in Edmonton invited the publishers to produce a separate Edmonton Edition. It ran as a monthly from December 1980 through June 1990, utilizing some of the same content. While also independent, it received a guaranteed annual purchase of subscriptions (an arrangement voluntarily terminated by The Jewish Star in 1987).
During the 1980s, the company was the sole independent publisher in Canada of more than one Jewish newspaper. From around 1984, it began taking on typesetting jobs, including typesetting and photographic services for William D. Peacock's Native Albertan, the Italian-language newspaper Lo Stivale, and D. Bercuson and D. Wertheimer's 241-page book, A Trust Betrayed (Doubleday, 1981). In the late 1980s, it made an unsuccessful attempt to purchase the Jewish Western Bulletin of Vancouver.
Editorial, advertising, circulation
For the Calgary Edition, local news, editorial and advertising content were generated mainly by full-time Jewish Star staff, with other material for that edition coming from freelance writers and syndicated news services. For the Edmonton Edition, over the years a freelance writer provided local news coverage, and for most of the decade advertising was handled by the Dave Moser Agencies in that city. In 1988, controlled circulation for the Calgary edition averaged 1,900 copies, for the Edmonton edition 1,500. The editorial position of the newspapers was characterized as displaying "a small 'l' liberal stance," with "no religious axe to grind."
Awards and recognition
In A Century of the Canadian Jewish Press: 1880s-1980s, author Lewis Levendel wrote of The Jewish Star editions, "The most exciting event in Canadian Jewish journalism in the 1980s has been the brave attempt by an Alberta couple to launch an independent newspaper... The Stars – by far the most attractive of Canadian Jewish papers – have been showered with praise for their appearance, editorials and news coverage... Outside Alberta, Jewish journalists and communal officials familiar with the Star expressed admiration for the paper".
During the 1980s, The Jewish Star (Calgary Edition) won more journalistic awards than any other Jewish publication in Canada. The editors won first place Rockower Awards of the American Jewish Press Association in 1982 (editorial writing) and 1984 (tied, editorial), an honorable mention in 1985 (design), and a second place award in 1987 (editorial).
From its launching, The Jewish Star was one of only two Canadian Jewish publications to produce its own book reviews, rather than reprint syndicated columns. Gila Wertheimer, among the most prolific literary critics in the Jewish media (having reviewed 206 books in The Jewish Star), also had pieces published in Judaica Book News (New York) and Canadian Jewish newspapers.