Tourism in Malta is an important sector of the country's economy, contributing to about 15 percent of the nation's gross domestic product (GDP). It is overseen by the Malta Tourism Authority, in turn falls under the responsibility of the Minister for Tourism, the Environment and Culture. Malta features a number of tourism attractions encompassing elements of the island's rich history and culture, as well as aquatic activities associated with the Mediterranean Sea. In addition, medical tourism has become popular in Malta in recent years, especially since government efforts to market the practice to medical tourists in the United Kingdom.
The number of people who visited Malta in 2009 dropped considerably compared to the figures for 2008 - overall, the country's tourism industry suffered an 8 percent drop from 2008. Visits from non-European Union countries dropped more considerably than visits from European Union countries (and even more so than visits from Eurozone countries), while the average stay length remained the same for both 2008 and 2009. Visitors from most countries require a visa to visit Malta. The nationalities requiring a visa are standardised as per European Union rules. Visitors already holding a valid Schengen Area visa most likely will not need to complete any more formalities to enter Malta, so long as they are already inside the Schengen Area. Visitors holding citizenship of the European Union do not require a visa to enter Malta as they hold the right to free movement within the European Union. In recent years, the country's tourism industry has been faced with a number of issues relating to the nation's small size, both in terms of area and population. These issues include stretched resources and infrastructure (such as water, waste management, beaches and roads), especially during the summer months of July and August.
Attractions
Malta has a long and rich history, and this is reflected in the island's cultural attractions. The Phoenicians, the Carthaginians, the Romans and the Byzantines have all occupied Malta at some point in history, leaving a mix of many different architectural styles and artifacts to explore. The sovereignty of the Knights Hospitaller over Malta from 1530 to 1798 resulted in a legacy of elaborate artistry and architecture throughout Malta. The country's modern museums and art galleries feature relics from Malta's history for tourists and Maltese residents alike to enjoy.
There are also a number of aquatic activities to enjoy on Malta as well as Gozo and Comino. Northern Malta is home to the country's beach resorts and holiday areas, with the beaches most popular with holiday-makers being Mellieha Bay, Ghajn Tuffieha and Golden Bay. These beaches are large enough to be able to house cafes, restaurants and kiosks, but small enough to rarely be crowded. Malta's northwest is home to the island's quietest beaches, and it is on these that the main island's neighbouring two are nearest. Gozo and Comino are also popular beach spots for holiday-makers, although these are much more likely to be quieter, rockier and more suitable for snorkelling. The Mediterranean Sea surrounding Malta is popular for diving - while shallow dips may be attractive to beginning divers, more experienced divers may be able to dive deeper to find historical artifacts from World War II or earlier.
Major event tourism
Major event tourism, especially events centred on Catholicism, is an important segment of the Maltese tourism sector. During Holy Week, processions and religious services dominate the country and food stalls are set up in the village squares of Malta. Another popular major event is Carnival, a five centuries-old traditional celebration lasting for the five days preceding Ash Wednesday. Celebrations for Carnival involve float-based pageants, street parties and street food stalls. They are mostly Roman Catholic.
One of the biggest sporting events held on the island is the Malta Marathon. Held every year in late February or early March, the race attracts a number of international competitors and has been sponsored by Land Rover since 2009, BMW from 2003 to 2008, GoMobile in 2002 and Flora Malta in 2001 and prior. In 2009, the full marathon winner, a Belgian, recorded a time of 2:25:59. In 2010, approximately 1,400 entrants participated.
