(, ; loanword from French chinoiserie, from chinois, "Chinese"; ) is the European interpretation and imitation of Chinese and other East Asian artistic traditions, especially in the decorative arts, garden design, architecture, literature, theatre, and music. The aesthetic of chinoiserie has been expressed in different ways depending on the region. It is related to the broader current of Orientalism, which studied Far East cultures from a historical, philological, anthropological, philosophical, and religious point of view. First appearing in the 17th century, this trend was popularized in the 18th century due to the rise in trade with China (during the High Qing era) and the rest of East Asia.
As a style, chinoiserie is related to the Rococo style. Both styles are characterized by exuberant decoration, asymmetry, a focus on materials, and stylized nature and subject matter that focuses on leisure and pleasure. Chinoiserie focuses on subjects that were thought by Europeans to be typical of Chinese culture.
History
Chinoiserie entered European art and decoration in the mid-to-late 17th century; the work of Athanasius Kircher influenced the study of Orientalism. The popularity of chinoiserie peaked around the middle of the 18th century when it was associated with the Rococo style and with works by François Boucher, Thomas Chippendale, and Jean-Baptist Pillement. It was also popularized by the influx of Chinese and Indian goods brought annually to Europe aboard English, Dutch, French, and Swedish East India Companies. There was a revival of popularity for chinoiserie in Europe and the United States from the mid-19th century through the 1920s, and today in elite interior design and fashion.
Though usually understood as a European style, chinoiserie was a global phenomenon. Local versions of chinoiserie were developed in India, Japan, Persia, and particularly Latin America. Through the Manila galleon trade, Spanish traders brought large amounts of Chinese porcelain, lacquer, textiles, and spices from Chinese merchants based in Manila to New Spanish markets in Acapulco, Panama, and Lima. Those products then inspired local artists and artisans such as ceramicists making Talavera pottery at Puebla de Los Angeles.
Chinoiserie had some parallel in "occidenterie", which was Western styled goods produced in 18th century China for Chinese consumers. Although this was a notable interest of the Kangxi Emperor and Qianlong Emperor, as shown by the architecture of Xiyang Lou, it was not restricted only to the court. "Occidenterie" artifacts and art were accessible to a wider variety of consumers, as they were domestically produced.
Popularization
There were many reasons why chinoiserie gained such popularity in Europe in the 18th century. Europeans had a fascination with Asia due to their increased, but still restricted, access to new cultures through expanded trade with East Asia, especially China. The 'China' indicated in the term 'chinoiserie' represented in European people's mind a wider region of the globe that could embrace China itself, but also Japan, Korea, South-East Asia, India or even Persia. In art, the style of "the Orient" was considered a source of inspiration; the atmosphere rich in images and the harmonic designs of the oriental style reflected the picture of an ideal world, from which to draw ideas in order to reshape one's own culture. For this reason the style of chinoiserie is to be regarded as an important result of the exchange between the West and the East. During the 19th century, and especially in its latter period, the style of chinoiserie was assimilated under the generic definition of exoticism.