When The New York Times reports on Spain, Spanish media report on The New York Times. The American newspaper's coverage of the country throughout the crushing economic crisis of the last several years has routinely made headlines, and a February 18, 2014 story about the relative lateness of Spain's national schedule was no exception. The article, titled “Spain, Land of 10 P.M. Dinners, Asks if It’s Time to Reset Clock“, profiles a small movement that wants to bring the country's traditional schedule – with its late bedtime, long lunches and even longer workdays – in line with the rest of Europe in the hopes of boosting productivity. The Gray Lady's story, which ran on the front page of the print edition below the fold, made its way into the Spanish news cycle throughout the day, appearing on more than a dozen news sites. Criticism was heaped on reporter Jim Yardley for evoking the stereotypical siesta, or midday nap, a thing of the past for most working people in Spain and a sore spot for Spaniards fed up with skewed foreign coverage. Some outlets used headlines claiming that The New York Times “criticizes the Spanish lifestyle” or was outright “against the siesta and Spanish schedule.” A poor translation of the story's own headline that traded “Spain […] Asks if It's Time to Reset Clock” for the more accusatory “Spain, […] Ask Yourselves if It's Time to Change Schedules” (“España, el país de las cenas a las 10 P.M, preguntaos si no es hora de cambiar los horarios“) further fanned the flames. While some Spaniards got behind the idea of dialing back their country's clock, others took to social media to defend Spanish culture. Y todos somos toreros y tocamos la guitarra http://t.co/N9YJwIQBbd — Pedro Luis García (@pedrol2013) February 18, 2014 And we're all bullfighters and play the guitar Parece que para trabajar en The New York Times es imprescindible odiar a España y sus costumbres — Adriana LópezÁlvarez (@AdrianaAlvarezz) February 18, 2014 It seems that to work at The New York Times it's essential to hate Spain and its customs Totalmente a favor de cambiar nuestros hábitos horarios, pero prefiero mi cena a las 10 que tener una pistola en casa http://t.co/akNpFuUGZz — Alberto Bonilla (@albertobonillaz) February 18, 2014 Totally in favor of changing our schedule habits, but I prefer dinner at 10 than having a handgun at home Kick ‘em when they're down It's not the first time during the economic crisis that The New York Times or other American and British media have acted as a rallying point for Spaniards who see the reporting as sensationalized or arrogant. British newspaper The Telegraph ruffled feathers with a similar report in September 2013 (“Time's up for siestas, delayed meetings and late nights, Spaniards told in effort to make them work better“) on a Spanish parliamentary commission's call to reform the working schedule. A photo of a shirtless pot-bellied man sleeping upright in a chair outdoors originally accompanied the story, but was swapped after the paper received complaints for a less crude shot of a man in a button-up shirt and newsboy cap napping in a horse-drawn carriage. Much more outcry followed another front-page, below-the-fold story published in The New York Times in 2012 that featured a black-and-white photo of a man rummaging through a dumpster. The article detailed the problem of hunger against the backdrop of Spain's high unemployment – about a quarter of all Spaniards are out of work, while the number is closer to 50 percent for young people. It also cited Catholic charity Caritas’ report that it had provided meals for nearly one million Spaniards in 2010, more than twice the number in 2007 before the crisis. A slide show of photos capturing scenes of protest and poverty was published online alongside it. The story and accompanying photos sparked heated discussions online. An Internet campaign #paraNYTimes countered the narrative by collecting more positive snapshots of daily life. One user on Reddit-like website Menéame wrote: Sensacionalista, podría poner fotos similares sobre los EEUU, en blaco y negro y todo, y hacerlos parecer un país tercermundista. Sensationalized, you could find similar photos about the US, in black and white and everything, and make it seem like a third-world country In a different discussion thread, user “josejon” argued: El reportaje da una imagen parcial de España: realidad cierta, pero no completa.