Billy Rose (born William Samuel Rosenberg; September 6, 1899 – February 10, 1966) was an American impresario, theatrical showman, lyricist and columnist. For years both before and after World War II, Billy Rose was a major force in entertainment, with shows such as Billy Rose's Crazy Quilt (1931), Jumbo (1935), Billy Rose's Aquacade (1937), and Carmen Jones (1943). As a lyricist, he is credited with many songs, notably "Don't Bring Lulu" (1925), "Tonight You Belong To Me" (1926), "Me and My Shadow" (1927), "More Than You Know" (1929), "Without a Song" (1929), "It Happened in Monterrey" (1930), and "It's Only a Paper Moon" (1933).
Despite his accomplishments, Rose may be best known today as the husband of famed comedian and singer Fanny Brice (1891–1951).
Life and work
Rose was born to a Jewish family in New York City. He attended Public School 44, where he was the 50-yard dash champion. While in high school, Billy studied shorthand under John Robert Gregg, the inventor of the Gregg System for shorthand notation. He won a dictation contest using Gregg notation, taking over 150 words per minute, and writing forward or backward with either hand.
Billy Rose began his career as a stenographic clerk to Bernard Baruch of the War Industries Board during World War I, and became head of the clerical staff. Later he became a lyricist. In this role, he is best known as the credited writer or co-writer of the lyrics to "Me and My Shadow," "Great Day" (with Edward Eliscu), "Does the Spearmint Lose Its Flavor on the Bedpost Overnight" (with Marty Bloom), "I Found a Million Dollar Baby" (with Mort Dixon) and "It's Only a Paper Moon" (with E. Y. Harburg).
Most of Rose's lyrical credits were collaborations. Biographer Earl Conrad said, "Nobody clearly knew what he wrote or didn't write.... Publishers tend to credit him with writing the songs known to bear his name as a lyricist.... But tales rumble on ... that Billy could feed and toss in a remark and monkey around, but that others did most of the writing." Lyricists might have been willing to tolerate a Rose credit grab because Rose was very successful at promoting "his" songs.
He went on to become a Broadway producer, and a theatre/nightclub owner. In June 1934, he opened The Billy Rose Music Hall at 52nd and Broadway in New York with the first Benny Goodman Orchestra. He produced Jumbo, starring Jimmy Durante, at the New York Hippodrome Theatre. For the Fort Worth Frontier Centennial (1936–37), he constructed the huge elaborate dinner theatre Casa Mañana which featured celebrated fan-dancer Sally Rand and the world's largest revolving stage. He produced the Aquacade at the Great Lakes Exposition in Cleveland, Ohio in 1937.
Rose was diminutive in stature. When he attended a show, his practice was to book four seats: one for himself, one for his date, and the two in front of those so he would have an unobstructed view.
In 1929, he married Fanny Brice, who went on to star in the 1931 Broadway production of Billy Rose's Crazy Quilt. The marriage ended in divorce in 1938.
In 1938, he opened Billy Rose's Diamond Horseshoe, a nightclub in New York City's Times Square in the basement of the Paramount Hotel. It initially opened with a version of his Fort Worth show. The Diamond Horseshoe operated under that name until 1951.
At the 1939 New York World's Fair, Billy Rose's Aquacade starred Olympian Eleanor Holm in what the fair program called "a brilliant girl show of spectacular size and content." Future MGM star Esther Williams and Tarzan star Johnny Weissmuller were both Aquacade headliners. Rose began an affair with the then-married Holm, who left her husband for Rose. The couple married in 1939.
Following the 1939 World's Fair, Rose asked John Murray Anderson, who had staged the Aquacade, to recommend a choreographer for a new show at the Horseshoe. Anderson recommended Gene Kelly, then performing in William Saroyan's One for the Money. Rose objected that he wanted someone who could choreograph "tits and asses," not "soft-soap from a crazy Armenian" (Yudkoff, 2001). However, after seeing Kelly's performance, he gave Kelly the job, an important step in Kelly's career.