If you, too, are paying seven per cent of your bookkeepers' salaries for waste motion, let us send you a sample. It will cut down your expenses as it cut down Mr. Samuels'.
Remember that you put yourself under no obligation to us. You take no risks. Simply promise to use the paper if we send it free.
Study the following letters and letter openings for good and bad qualities:
People who have not had much of what the world calls "good luck" find it hard to believe an opportunity when it comes--they don't feel sure about it--on the other hand, people who have had many opportunities have a natural confidence that every opening presented is intended for them and they grasp it with an assurance that begets success.
You may be one of those who have not had many chances to do what you would like to do and therefore not sure that my offer is an opportunity. For that reason let us again go over the points of advantage....
I am taking the liberty of writing you again because I fear you do not fully realize the value of the proposition I am offering you. Why, man, it's the opportunity of a life-time!... (extended for three pages.)
If we wanted to know just what kind of person you are, do you know where we'd go to find out? We'd ask your old friends and neighbors, who know all about you from close association.
If you want to find out about us--what we are doing and what improvements we are making in southern Florida--the best place to get this information is from the people of Florida, who know the facts from first-hand observation. The enclosed clipping is an editorial expression--not a paid advertisement--from the Ft. Meyers Press. The editor is under no obligation to us and is merely expressing the opinion of the people here....
It affects YOU! It is so important I must forego the pleasure of a personal letter in order to write 5,000 people to-day--500 of whom--the wide-awake ones who read this letter through--will be able to coin it into dollars--real money--money you can spend.
What we now offer you has never before been offered by any body in the world. It is a combination we are fortunate enough, just at this time, to be able to offer you, because of an important deal we have just closed--a deal that may easily spell dollars to you. Read every word of this letter--it may be--possibly is--the only thing to make you a successful and wealthy man....