Comcast Cable Communications, LLC, doing business as Xfinity, is an American telecommunications business segment and division of Comcast Corporation used to market consumer cable television, internet, telephone, and wireless services provided by the company. The brand was first introduced in 2010; prior to that, these services were marketed primarily under the Comcast name.

Its CEO is Dave Watson, its chairman is Brian L. Roberts, and its CFO is Catherine Avgiris. Xfinity went from $23.7 billion in revenue in 2007 to $50.04 billion in 2016.

Xfinity

Branding

In February 2010, Comcast began to re-brand its consumer triple play service offerings under the name Xfinity; Comcast Digital Cable was renamed "Xfinity TV", Comcast Digital Voice became "Xfinity Voice", and Comcast High-Speed Internet became "Xfinity Internet". The re-branding and an associated promotional campaign were scheduled to coincide with the 2010 Winter Olympics.

Xfinity

The rebranding was characterized by the media as an effort to sidestep the negativity of the Comcast brand. Time considered Xfinity to be among the worst corporate renamings of all time, asking "Will the name change work? Probably not, but at least it'll sound a bit edgier when you're put on hold...with Xfinity."

Xfinity

Internet service

Comcast Internet availability by state

Comcast is the largest provider of cable internet access in the United States, servicing 40% of the market in 2011. As of July 26, 2018, Comcast has 26.5 million high-speed internet customers.

Comcast began offering internet services in late 1996, when it helped found the @Home Network, which sold internet service through Comcast's cable lines. The agreement continued after @Home's merger with Excite. When the combined company Excite@Home filed for bankruptcy in 2002, Comcast moved their roughly 950,000 internet customers completely onto their own network.

Along with the price of internet subscriptions, Comcast charges users an additional $14.00/month to rent a cable modem. This fee has been seen by some as unfair, but is waived for customers who buy their own modems. Comcast charges $20 for internet installation, but the fee is waived for customers who opt to install themselves.

In 2011, Comcast launched its "Internet Essentials" program, which offers low-cost internet service to families with children who qualify for free or reduced price school lunches. The U.S. Federal Communications Commission (FCC) required this budget service as a condition for allowing Comcast's acquisition of NBCUniversal in January 2011. Of an estimated 2.60 million households eligible for the program, about 220,000 households participate in the program as of June 2013. A similar program is available from other internet providers through the non-profit Connect2compete.org. Comcast has stated that the program will accept new customers for a total of three years. In March 2014, as he met with FCC concerning the Time Warner Cable merger, Comcast vice president David Cohen told reporters that the internet essentials program will be extended indefinitely.

At the 2017 Consumer Electronics Show, Comcast unveiled a new software platform for its Arris 1682G and Cisco 3941T/3939 modems, which would offer a redesigned configuration interface, support for remote setup and management via an Xfinity mobile app, and enabling integration of supported smart home devices with other Xfinity platforms such as Xfinity TV. The new platform launched under the brand xFi in May 2017. Comcast also unveiled the xFi Advanced Gateway, a new router designed to facilitate faster Wi-Fi speeds, including support for 802.11ac Wave 2, as well as internal support for Bluetooth Low Energy, Thread, and Zigbee for finer integration with Internet of things devices, and support for an accompanying line of Wi-Fi extenders (manufactured by Plume).

Xfinity WiFi

Comcast operates a network of public Wi-Fi hotspots for Xfinity internet subscribers known as Xfinity WiFi, which consists of a mixture of hotspots installed in public locations and businesses, and those generated by supported Xfinity home gateways on an opt-out basis. Users on the "Performance" tier or higher receive unlimited usage of these hotspots after signing in with their Xfinity Account. By default, all dual-band Xfinity home gateways operate both a private network, and a public network with the SSID "xfinitywifi". To conserve bandwidth, these hotspots are capped at 5 simultaneous users. Customers can opt out of providing Xfinity WiFi through either the Comcast website, or by installing a third-party router.