The public has been benefited by trade journals in another manner which can not be omitted. Almost every journal representing any particular trade has secured the services of experienced and practical writers, who, from long experience in this particular line, have become experts in the business, and from whom much valuable information may be obtained by those who have not had the same experience and advantages. Many young men just starting out in life, either as proprietors or foremen in the various trades, have received many valuable hints from these sources, which have been of much benefit to them, and which might have required years of experience before they could have acquired the same information. And for this and other reasons which have been given, what was said at the commencement of this article may be repeated, viz., that the trade journals have come to stay.
No druggist can afford to do without his drug journal. Through the columns of the CANADIAN DRUGGIST he may keep himself posted on new remedies, approved appliances, fresh developments in the pharmaceutical and chemical worlds; he can, at a glance, note the fluctuations in prices of goods, and by careful perusal of the advertising columns (not by any means the least important part of the trade journal) will keep track of all specialties offered by our advertisers. Our advice is, Read your trade paper regularly, and support it liberally.
It is not a good plan to descend to sensationalism in the methods of conducting business. True enterprise is as far removed from the rowdy-dowdy style of procedure as is day from night. All men are not coarse and ignorant in their perceptions, and no business communication or business announcement should be sent forth that is not gentlemanly and delicate in both diction and sense. A contrary course will soon convince its author that he is making a great mistake in stooping to vulgarity and the small and unrefined side of men’s natures.
It is all very well to make a little noise occasionally, in order to stir up languishing trade. The more noise the better, in fact, provided it is only the right kind of noise, and not the discordant braying of commercial fish-horns. A red-hot campaign now and then is the best thing out, but it must be managed with skill and tact.