Every trade is now represented by a journal devoted to that trade exclusively, and a purchaser now, instead of spending large sums of money and much valuable time in roaming over the country in search of any particular line of goods, may sit down quietly in one corner of his office and consult his trade paper, in which he will find the goods of the most prominent and reliable manufacturers carefully described and fully illustrated by fine, artistic cuts, so that all that is required is to write to some of those houses, who will cheerfully answer all inquiries, or in most cases, send their travelling man, who will come prepared to give them all further information that may be required, and their purchases may be made then and there to just as good advantage as if they had spent $100 in travelling expenses, in order to visit the same house in person. If any house is neglected by not being represented in its own trade paper, it is its misfortune in not being represented, and not the fault of the journal.
Another change has been brought about, and one that trade journals have had more or less to do with: There is a different class of travelling men representing these houses at the present time from what there was a few years ago. Since buyers have abandoned the plan of visiting these houses in person prominent manufacturers have found it for their own interest to employ none but sober, competent and reliable men to represent them--men who are well posted in the business and who are competent to give intelligent and reliable information with regard to the goods which they represent, and the result is that the public has more confidence and is more ready to deal with them than formerly, while the “bums” that formerly represented, or misrepresented, these houses have disappeared from the road. Manufacturers find it to their advantage to have their goods thus represented in these journals, for the reason that while the rates are much lower than would be obtained in the former mediums, they are sure every copy that is sent out from the office of publication, whether the circulation be 1,000 or 10,000 per issue, will be sure to fall into the hands of some one who is interested in their particular line of goods.