The 1978 Tampa Bay Buccaneers season was the franchise's third season in the National Football League the third playing their home games at Tampa Stadium and the third under head coach John McKay. As their two 1977 victories had been in the last two games of the season, they entered the 1978 season with the longest active winning streak in the NFC Central.
The Buccaneers entered the season with new offensive talent, having selected Doug Williams with the 17th overall pick of the draft. This choice was questioned by many, as there was still an element of society who claimed that a black quarterback was not mentally capable of winning in the NFL, and prejudice is believed to have been a factor in Williams having been drafted as low as seventeenth. According to Buccaneer coach John McKay, "All things being equal, Williams would have gone higher in the draft". Second-year tight end Jimmie Giles, part of the trade that landed Williams, emerged as the Buccaneers’ first receiving threat and still holds several of their scoring records.
Offseason
Offseason coaching changes led to continued accusations of disorganization, as vice-president of operations Ron Wolf resigned, citing only "personal matters". This renewed speculation that head coach John McKay, who replaced Wolf with two of his own longtime assistants, was trying to consolidate front-office power. The coaching staff was reshuffled, with Tom Bass being named defensive coordinator, and offensive coordinator Joe Gibbs hired away from the St. Louis Cardinals. Offensive line coach Jerry Frei left to take the same position with the Chicago Bears.
Tight end Bob Moore was traded, along with a 1979 first-round draft pick, for three-time All-Pro Bears defensive end Wally Chambers. The Buccaneers were widely considered to have given up too much in the trade, as Chambers was coming off of major knee surgery and was considered by many to be "damaged merchandise", and the Buccaneers were left with minimal experience at tight end. The trade was also criticized on the grounds that the Buccaneers did not require Chambers to undergo a team physical, despite his injury history. Council Rudolph, the only player who had started in all 28 of the Buccaneers’ games to date, was made expendable by the trade and was dealt to the Miami Dolphins for a draft pick.
Preseason speculation ran high about what would happen with the Buccaneers’ first overall choice in the draft, with Houston Oilers’ coach Bum Phillips reportedly stating that the Oilers would better any other team's offer to the Buccaneers. Unlike the previous year, when it was made clear early on that Ricky Bell was to be their choice, the Buccaneers kept quiet about who they might draft, further fueling speculation about a trade. The New York Jets were said to have offered their fourth-overall draft pick, plus any player on their roster other than Richard Todd. Tight end was considered to be the Buccaneers’ single greatest need, with Ken MacAfee of Notre Dame often mentioned as a likely draft target. According to Don Shula, "With John McKay's type of offense, an outstanding tight end is absolutely essential. It cannot go without one". This happened to be one of the positions hit hardest by injury in 1977. With most of their mid-round draft picks traded away, the Buccaneers were looking for a trade that would bring them several draft picks. With no teams willing to give up a starting quarterback as part of a deal, the Buccaneers eventually traded the pick to the Oilers, for tight end Jimmie Giles and the Oilers’ first- and second-round picks in 1978, and their third- and fifth-round picks in 1979. Needing a fullback, the Buccaneers shortly afterward traded Anthony Davis to the Oilers for Don Hardeman.
NFL draft
Draft trades
The Buccaneers' first overall selection in the 1978 draft was traded to the Houston Oilers in exchange for four draft picks and tight end Jimmie Giles. The Oilers used the pick to select running back Earl Campbell. The Buccaneers’ 3rd-, 4th-, and 6th round picks were traded to the Oakland Raiders for guard Dan Medlin, tackle Jeff Winans, and linebacker Rik Bonness, respectively. Their 5th-round pick was traded to the Miami Dolphins for cornerback Jeris White. The Buccaneers received a 6th-round pick from the Los Angeles Rams for center Dan Ryczek. Their 7th-round pick was traded to the Atlanta Falcons in return for kicker Allan Leavitt. Their 11th-round pick, along with a second 10th-rounder obtained from the Raiders, were traded to the Pittsburgh Steelers in return for defensive tackle Ernie Holmes.