Relato K () is the name given by their critics to the alleged propaganda that promotes Kirchnerism in Argentina.
Media
Television
Cristina Fernández de Kirchner nationalized the broadcasting of football matches of the Argentine Football Association. Meant as a measure to damage the finances of the Clarín group, which owned the licence up to that point for a pay-per-view service, it was announced as an attempt to guarantee free access to football broadcasting. The nationalized football broadcasting was named Fútbol para todos (English: Football for All). It was used afterwards to promote Kirchnerite propaganda. No private ads were used in the segment of television advertisement, which included only state announcements, and attacks to rival parties and the press, either inside state announcements or in 6, 7, 8 ads. 6, 7, 8 was aired immediately after the matches, but the television rating did not stick, and dropped from 15 points to 2. The lack of advertising from private enterprises caused a huge deficit in the program, forcing the state to invest 3.86 million dollars on a daily basis to keep it up.
Internet
The Kirchner government hired people to write in blogs, social networks such as Facebook and Twitter, internet forums and other web pages of public access. Known as "Blogueros K" or "Cyber K", they were financed by the Chief of the Cabinet of Ministers. Their interventions are usually disruptive, and focused on discrediting the opponents with insults and cyberbullying. An investigation from the TV program Periodismo para todos revealed a network of social bot registered in Twitter, posting messages of advocacy of the Kirchners. According to the investigation, 400 users committed identity fraud, using profile photos of other users. All those accounts had similar URLs, similar contents, similar posts, and published posts in the same time of the day. This network of users produced nearly 6,000 messages by month and 200 by day. This number of messages helped to establish "trending topics", the most popular topics of the day in Twitter. Ministers Nilda Garré and Juan Manuel Abal Medina shared many messages of those fake accounts, to further increase their popularity. The program also interviewed some people whose photos were used for the Twitter accounts, and confirmed that those accounts did not belong to them.
An instruction manual, named "Técnicas de resistencia activa: Micromilitancia" () was leaked in 2016. It instructed people to disrupt Facebook pages and the forums of the most important Argentine newspapers, such as Clarín, La Nación, La Voz, and Infobae. It encourages the use of loaded questions to reveal the points of view of other people, and to reply by posting articles with information that harms the credibility of the government of Mauricio Macri, even if completely unrelated to the main article.
Demonstrations
Since his time as governor of Santa Cruz, Néstor Kirchner employed government-organized demonstrations. When the opposition made an important demonstration against the government, the government organized another one that supported them. This served to install an ideological polarization, well-known as la grieta, and justify the government from ignoring the requests of the first demonstration.
Neologisms
During her governments, Cristina Fernández de Kirchner frequently used words in both grammatical genders, instead of using the standard male form. A common case is to replace the word "todos" () with the phrase "todos y todas", to address both male and female voters. This style grew beyond Kirchnerism and was adopted in other countries. However, during her vice president tenure, she started to refer male and female not by the character that may be "a" or "o", but the @ may be used in written language. Those styles have been rejected by the Real Academia Española.
A group of intellectuals that supported the Kirchners' presidencies, Carta Abierta created the neologism "Destituyente" (which is not in the Dictionary of the Royal Spanish Academy), a synonym of "Destituidor", during the 2008 Argentine government conflict with the agricultural sector. It is used to describe someone or something that may be promoting a soft coup. The word has been used frequently since then to describe the opposition or critics of the government.