Nickelodeon Animation Studio is an American animation studio owned by Nickelodeon Group. It has created many original television programs for Nickelodeon, such as SpongeBob SquarePants, The Fairly OddParents, Rugrats and Avatar: The Last Airbender, among various others. Since the 2010s, the studio has also produced its own series based on preexisting IP purchased by Paramount Global, such as Teenage Mutant Ninja Turtles and Winx Club. In November 2019, Nickelodeon Animation Studio signed a multiple-year output deal for Netflix, which will include producing content, in both new and preexisting IP, for the streaming platform.
The studio was founded in 1990 under the name Games Productions Inc. A subsidiary called Games Animation was established in 1992. It oversaw the production of three animated programs for Nickelodeon: Doug, Rugrats, and The Ren & Stimpy Show. In 1992, Nickelodeon began work on Games Animation's first fully in-house series, Rocko's Modern Life. Games Animation produced much of the network's mid-1990s output in partnership with other animation companies like Klasky Csupo. In 1998, the studio moved from Studio City, California to Burbank with the construction of a new facility. It was renamed Nickelodeon Animation Studio and later Nickelodeon Studios Burbank. In 1999, a second facility in New York City was opened, named Nickelodeon Animation Studio New York.
History
1990–1998: As Games Productions
The Nickelodeon Animation Studio's beginnings lie in the roots of the channel's Nicktoons endeavor. In 1990, Nickelodeon hired Vanessa Coffey as a creative consultant to develop Nicktoons, charging her with the quest of seeking out new characters and stories that would allow the channel a grand entrance into the animation business. The high cost of high-quality animation discouraged the network from developing weekly animated programming. Although most television networks at the time tended to go to large animation houses with proven track records to develop Saturday-morning series, often generally pre-sold characters from movies, toys or comics, Nickelodeon desired differently. Inspired by the early days of animation and the work of Bob Clampett, Tex Avery and Chuck Jones, Nickelodeon set out to find frustrated cartoonists swallowed up by the studio system. Nickelodeon president Geraldine Laybourne commissioned eight six-minute pilots at a cost of $100,000 each before selecting three. Seeking the most innovative talents in the field, the products of this artists' union – Doug, Rugrats and The Ren & Stimpy Show – represented twelve years of budget-building toward that end. Coffey was hired as Nickelodeon's Executive Producer of Animation between the pilots and series production.
However, despite the best efforts, relations became strained with Ren & Stimpy creator John Kricfalusi. In fall 1992, the studio fired Kricfalusi. Coffey asserts that John was in breach of contract for not delivering on time, creating disturbing content and going over budget. Kricfalusi suspected the real reason was that the network was uncomfortable with more crude humor. Nickelodeon objected to most of his proposed plotlines and new characters—including George Liquor, an Archie Bunker-ish "All-American Male." After Kricfalusi and Nickelodeon missed several promised new-episode delivery and air dates, the network—which had purchased the rights to the Ren & Stimpy characters from Kricfalusi—negotiated a settlement with him. The creative tug of war was closely watched by both animators and the television industry and covered in the national press.
In response, Nickelodeon moved the series' production to its own studio, Games Productions Inc. According to Vanessa Coffey, "Nickelodeon had a corporation already set up called Games. They didn't want to spend money to open a new corporation, so they put [Nickelodeon's animation division] under Games." A subsidiary called Games Animation was established in 1992. The series was moved to Games and put under the creative supervision of Bob Camp, one of Kricfalusi's former writer-director partners. Nick's plan was to hire bright, young animators and let them do almost anything they want. Coffey soon stepped down as animation vice president for Nickelodeon, to pursue her own projects. She was replaced by Mary Harrington, a Nickelodeon producer who moved out from New York to help run the Nicktoons division that was a near-shambles after Kricfalusi was fired.
