Bulgaria's relationship with the West, as expressed by the media, has evolved over time from overt hostility to some degree of tolerance. In 1968 the Bulgarian media openly denounced the concept of peaceful coexistence with the West. By the early 1970s, however, although citizens were still urged by the media to struggle against bourgeois capitalism as epitomized by the West, a slight thaw in the cool relations that had prevailed since the mid-1940s was detected. On the one hand, all instruments of the media were urged to direct the people away from foreign influences and to struggle against "bourgeois ideology, anticommunism, and the ideological subversion of imperialism." On the other hand, however, Western correspondents in 1973 declared that Bulgaria was entering a period of greater flexibility with the West.
The last polemical theme of the Bulgarian mass media is known as the Bulgarian miracle. Although success for the alleged achievement of Bulgaria's national goals is attributed to correct socialism, the application of Leninist principles, and the unity of party and people, the media take every opportunity to stress the achievements of the Bulgarian state since the advent of communism. One journal stated that "our country strengthened and matured as a state with a modern socialist industry, intensive mechanized agriculture, and flourishing national culture, a state enjoying an indisputable international prestige, respected as an economic partner and as a factor for the safeguard of peace."
On the nonpolemical side, the Bulgarian media discuss both Bulgaria's immediate social problems and issues that affect the world. The issue of alcoholism is discussed relatively openly and is viewed as an issue of national concern. Alcoholism is perceived to be related to both the rising number of divorces and the frequency of crimes (see ch. 5; ch. 15).
Bulgarians also have become involved in the international issue of pollution of the environment, and the press has given the topic a fair amount of coverage. The issue has been dealt with on a completely nonpolemical basis; in fact the brotherhood of all forms of societies is stressed as the means of combating the problem.