O Positiv, Inc. is a Los Angeles-based healthcare company specializing in dietary supplements designed for women to alleviate the symptoms of premenstrual syndrome (PMS) and support overall women's health during their menstrual cycle. The company owns the FLO brand.
History
In 2017, siblings Brianna and Bobby Bitton launched O Positiv, Inc. in Los Angeles, California. The company started with FLO, a gummy vitamin formulated to combat the symptoms of PMS.
In October 2021, the sugar-free capsule was launched.
In 2022, O Positiv launched new women's health categories, including URO for urinary tract support and vaginal probiotics, MENO with ingredients to alleviate the symptoms of menopause, as well as Retro Glowing Skin Gummy.
In June 2023, the company introduced FLO PMS Complete, containing Acetaminophen, Caffeine and Pyrilamine Maleate to provide temporary, multi-symptom relief from menstrual pain, such as cramps, aches, bloating, fatigue and water-related weight gain.
Overview and reception
O Positiv is a healthcare company specializing in female wellness, producing nutritional supplements in gummy and capsule forms to meet women's health needs. It is headquartered in Los Angeles, California. It develops products designed to boost immunity, aid digestion, and combat PMS symptoms in women. Key ingredients in FLO PMS Vitamin include Vitamin B6, Magnesium, Chasteberry (Vitex Agnus-Castus), and Dong Quai which are vegan, gluten-free, and non-GMO ingredients. The dietary supplement is targeted at combating the symptoms of PMS symptoms such as cramps, bloating, hormonal acne, breast tenderness, and mood swings.
Actress Haley Lu Richardson and models Molly Sims and Charlotte McKinney have discussed taking FLO PMS Vitamins.