Life in Cartoon Motion is the debut album released by British singer-songwriter Mika. The album was produced by Greg Wells, mixed by Wells, with co-production on two songs by Jodi Marr and John Merchant. The album was released via Casablanca Records on 5 February 2007 in the United Kingdom, and on 27 March 2007 in the United States.
Life in Cartoon Motion was the #9 top selling album in the world in 2007. The album's lead single, "Grace Kelly", stayed at number one on the UK Singles Chart for five consecutive weeks and became a worldwide number-one hit.
Background
Prior to obtaining his record deal, Mika sent demos to many record companies in Britain, but was never signed. One record label in particular claimed that Mika had a good voice, but insisted he write more conventional songs like Robbie Williams in order to become more commercial. Mika rejected this advice. The song "Grace Kelly" was inspired by these problems. In 2006 Mika signed with Island Records and began recording his debut album. His musical influences are based in classical music.
Before Mika released his debut album, he promised the media that "It was a magical world that you could live in. A parallel universe for people that is illusory and enchanting and amazing." Some songs on the album are sexually ambiguous, which prompted some questioning regarding Mika's sexuality. On this, Mika commented that he has no taboos about what he can use to tell a story or what stories he can actually tell, and said that while he believes that sexualising music is great, politically sexualising music and making the artist's sexuality the defining point of someone's music is "boring". He said about his own sexuality: "laying myself out on the table to almost a tabloid level and kind of sharing my entire personal life, I'm really not into that." The songs on the album have different subjects. "Grace Kelly", as stated before, is about the struggle of getting a record deal. Mika stated that the song is important because "it's a flagpole for the record in terms of lyrical content and the whole pop vision I wanted to get across."
The cover for the album and booklet were designed by Mika's sister, Yasmine, who works under the pen name DaWack, Richard Hogg and Mika himself. In March 2007 the album was released in the United States. Before its release there was much publicity about the album, mainly due to its success in Europe. Mika commented on the hype by saying: "I think I'm lucky. Hype can be good and hype can be bad. The good thing that's happening to me is that the hype is about the project, it's about the music ... I'm not the son of anyone famous, I haven't really slept with anyone particularly well-known ... it's really just about music, and that's something I think is very healthy."
Reception
Initial critical response to Life in Cartoon Motion was generally mixed. On Metacritic, which assigns a normalised rating out of 100 to reviews from mainstream critics, the album received an average score of 55, based on 23 reviews, indicating "mixed or average reviews". In January 2007, Mika was considered the best new talent in the BBC's Sound of 2007 music poll. About 130 music critics and broadcasters from the UK agreed that Mika was the sound of 2007.
The album received highly polarised reviews, earning one star from The Guardian and four stars in the London Evening Standard. The album received a score of 1 out of 10 from the Drowned in Sound website, which prompted Brian May of Queen, a fan of Mika, to criticise the website for making unnecessary personal attacks on Mika.