Micronauts was a North American science fiction toyline manufactured and marketed by Mego from 1976 to 1980. The Micronauts toyline was based on and licensed from the Microman toyline created by Japanese-based toy company Takara in 1974.
Mego discontinued the Micronauts line in 1980 prior to the company’s bankruptcy and dissolution in 1982. Years after Mego’s demise, other toy companies, such as Palisades Toys and SOTA (State of the Art) Toys, have attempted to revive the toyline.
Description
The Micronauts toyline consisted of action figures which were known for their high number of articulation points relative to other toys of similar size and scale in the 1970s. The toyline also included vehicles, robots, playsets and accessories. Many of the Micronauts toys used interchangeable connectors and ports that allowed parts to be transferred and connected between different toys.
History
Takara
Takara first released Microman toys in Japan in 1974 as a smaller version of their popular and 1972 Henshin Cyborg (Transforming Cyborg) line. Henshin Cyborg figures were based on Combat Joe figures—which themselves were based on Hasbro's G.I. Joe figures—with their bodies molded in clear plastic, exposing their inner workings and supposed cybernetic parts.
By downscaling their size, Takara sought to create a toyline that would offset the sheer cost of producing a full line of plastic-based figures and related playsets as well as acknowledging that basic living space is limited for most Japanese households. Smaller Microman figures would not only cost less to produce during the energy crisis of the 1970s, the line's smaller scale would also take up less physical space in a household and thus be more attractive to space conscious consumers in the Japanese market.
In Japan, the Microman figures themselves were marketed as actually being cyborg entities that hailed from a fictional planet known as "Micro Earth" and disguised themselves as action figures while on Earth.
Mego
In 1976, Mego licensed several Microman toys from Takara and marketed the toyline in North America and other countries as Micronauts. During their initial series 1 and series 2 release, Takara produced small quantities of products in Japan before production was officially moved to Mego's facilities in Hong Kong.
While much of the initial Micronaut toyline offerings were simply repackaged versions of Takara Microman equivalents, some items in the Micronaut toyline were original Mego creations that used modified and reconfigured parts from existing Takara toys. For example, the larger, magnetic action figures Baron Karza and Force Commander were re-colorings of the Magnemo Kotetsu Jeeg action figures with newly designed heads. In addition, as the Micronaut line grew in popularity, Mego expanded the line by creating whole new figures from scratch such as the "Aliens" line which included Antron, Repto, Membros, Lobros, Kronos and Centaurus.
The Micronaut toyline sold extremely well for Mego. According to Neal Kublan, Mego’s Executive VP of Marketing/Vice President of Mego Research & Development (1972-1980), the line generated more than $32 million in sales for the $110 million company during one period.
After Mego's 1982 bankruptcy and dissolution, the original molds for many of the toys were sold to Hourtoys/M&D Toys for their Interchangables discount toyline, other original molds were sold to PAC Toys for use in their Lords of Light toyline and even Takara produced several series 5 toys for Italian licensee/distributor Gig's i Micronauti line. Additionally, leftover Micronaut toyline stock from Mego's production run was eventually sold for sale/clearance in North America by Lion Rock Limited under the Micronauts name.
Mego Micronaut releases
Below is a basic overview list of Mego Micronaut toys with size/scale, release dates and Mego series numbers as well as cross-referenced information connected to the Takara equivalent toys they were based on; Microman and otherwise. This is not meant to be a comprehensive list of all Mego releases/variants but rather a high-level overview of their Micronaut line offerings.