He naturally had a bit of a taste for old ballads, music, and song writing; and in this respect he was far in advance of many of his contemporaries. To bring within the reach of all the standard and popular works of the day, had been the ambition of the elder Catnach; whilst the son was, _nolens volens_, incessant in his endeavours in trying to promulgate and advance, not the beauty, elegance, and harmony which pervades many of our national airs and ballad poetry, but very often the worst and vilest of each and every description--in other words, those most suitable for street-sale. His stock of songs was very like his customers, diversified. There were all kinds, to suit all classes. Love, sentimental, and comic songs were so interwoven as to form a trio of no ordinary amount of novelty. At ordinary times, when the Awfuls and Sensationals were flat, Jemmy did a large stroke of business in this line.
It is said that when the "Songs--_Three-yards-a-penny_"--first came out and had all the attractions of novelty, some men sold twelve or fourteen dozen on fine days during three or four of the summer months, so clearing between 6s. and 7s. a day, but on the average about 25s. a week profit. The "long songs," however, have been quite superseded by the "Monster" and "Giant Penny Song Books." Still there are a vast number of half-penny ballad-sheets worked off, and in proportion to their size, far more than the "Monsters" or "Giants."
As a rule there are but two songs printed on the half-penny ballad-sheets--generally a new and popular song with another older ditty, or a comic and sentimental, and "adorned" with two woodcuts. These are selected without any regard as to their fitness to the subject, and in most cases have not the slightest reference to the ballad of which they form the head-piece. For instance:--"The Heart that can feel for another" is illustrated by a gaunt and savage looking lion; "When I was first Breeched," by an engraving of a Highlander _sans culotte_; "The Poacher" comes under the cut of a youth with a large watering-pot, tending flowers; "Ben Block" is heralded by the rising sun; "The London Oyster Girl," by Sir Walter Raleigh; "The Sailor's Grave," by the figure of Justice; "Alice Grey" comes under the very dilapidated figure of a sailor, or "Jolly Young Waterman;" "Bright Hours are in store for us yet" is _headed_ with a _tail-piece_ of an urn, on which is inscribed FINIS! "The Wild Boar Hunt," by two wolves chasing a deer; "The Dying Child to its Mother," by an Angel appearing to an old man; "Autumn Leaves lie strew'd around," by a ship in full sail; "Cherry Ripe," by Death's Head and Cross Bones; "Jack at the Windlass," falls under a Roadside Inn; while "William Tell" is presented to the British public in form and style of an old woman nursing an infant of squally nature. Here follow a few examples of the style, also that of some of the ballad-sheets: together with various _verbatim_ imprints used by "THE CATNACH PRESS," chronologically arranged from _circa_ 1813 to the present time.