Under this sort of compulsion, it was not long before I began to stop at shop-windows and look attentively at these all-pervading specimens of what was to me a new species of literary production. I made acquaintance with one of them among the deserts of West Cornwall; with another in a populous thoroughfare of Whitechapel; with a third in a dreary little lost town at the north of Scotland. I went into a lovely county of South Wales; the modest railway had not penetrated to it, but the audacious picture-quarto had found it out. Who could resist this perpetual, this inevitable, this magnificently unlimited appeal to notice and patronage? From looking in at the windows of the shops, I got on to entering the shops themselves--to buying specimens of this locust-flight of small publications--to making strict examination of them from the first page to the last--and finally, to instituting inquiries about them in all sorts of well-informed quarters. The result has been the discovery of an Unknown Public; a public to be counted by millions; the mysterious, the unfathomable, the universal public of the penny-novel-Journals.[2]
I have five of these journals now before me, represented by one sample copy, bought hap-hazard, of each. There are many more; but these five represent the successful and well-established members of the literary family. The eldest of them is a stout lad of fifteen years' standing. The youngest is an infant of three months old. All five are sold at the same price of one penny; all five are published regularly once a week; all five contain about the same quantity of matter. The weekly circulation of the most successful of the five, is now publicly advertised (and, as I am informed, without exaggeration) at half a Million. Taking the other four as attaining altogether to a circulation of another half million (which is probably much under the right estimate) we have a sale of a Million weekly for five penny journals. Reckoning only three readers to each copy sold, the result is _a public of three millions_--a public unknown to the literary world; unknown, as disciples, to the whole body of professed critics; unknown, as customers, at the great libraries and the great publishing-houses; unknown, as an audience, to the distinguished English writers of our own time. A reading public of three millions which lies right out of the pale of literary civilisation, is a phenomenon worth examining--a mystery which the sharpest man among us may not find it easy to solve.