Tini Tini Tini (stylized in all caps) is the third studio album by Argentine singer Tini, released on December 3, 2020, by Hollywood Records and Universal Music Latin. The album spawned eleven singles: "22" with Greeicy, "Suéltate el Pelo", "Fresa" with Lalo Ebratt, "Recuerdo" with Mau y Ricky, "Ella Dice" with Khea, "Duele" featuring John C, "Un Beso en Madrid" with Alejandro Sanz, "Te Olvidaré" and "Playa".
Tini experimented with new musical styles, primarily expanding the latin pop sounds of her predecessor Quiero Volver (2018), and approaching to new latin genres like trap, urban, reggaeton and cumbia.
Upon its release, the album reached at the second place in Argentina, and received a double diamond certification for having sold over 500,000 digital copies. Tini Tini Tini and its songs received three nominations for 23rd Annual Gardel Awards.
Background
After releasing her second studio album, Quiero Volver, in October 2018, Tini began her Quiero Volver Tour of Latin America and Europe in December 2018, until March 2020, when the tour was stopped due to the COVID-19 pandemic. While she was still on tour, Tini stated that she had begun writing and working on her third studio album, and kicked off her third music era when she released a lead single "22" on May 3, 2019, with Colombian singer Greeicy.
Together with Andrés Torres, Mauricio Rengifo and other songwriters, Tini contributed to the composition of the songs of the album. Tini Tini Tini is the result of two years of work, and she said that the album has been one of the best things that has happened to her career and added that she "has grown as an artist" thanks to each of the songs that were made for the album. She also said that she could not pick her favourite song, because it depended on her mood, which also dictates how she makes music, allowing her to experiment with different genres.
With many planned 2020 releases, Tini's third album was pushed back when worldwide COVID-19 pandemic-related lockdowns affected the record's launch. On November 16, 2020, she revealed the title, cover and release date of Tini Tini Tini via her official social media accounts. On December 3, 2020, the album was presented after her single "Te Olvidare".
Promotion
During the Quiero Volver Tour, Tini performed songs from Quiero Volver, but also the singles that she began releasing from Tini Tini Tini. It was scheduled that Tini embarked on a brand new tour for the album's promotion, but she could not do it due to the COVID-19 pandemic. Instead, Tini held a virtual live concert titled "Tini Tini Tini Live", which was broadcast by Claro video platform. In November 2022, she anaccued her third concert tour Tini Tour 2022, where she continued with the promotion of Tini Tini Tini album, but also promoted her fourth studio album. During the months of January and February 2022, a series of concerts were held prior to the official start of the tour, as the part of "Tini Tini Tini Show". In these, Tini toured various festivals im South America and gave concerts in Argentina, Chile and Bolivia.
Music
From this album, Tini say that there are two genres very representative of Argentina as a country. In Argentina people listen to cumbia a lot, and on "22" Tini did a fusion of cumbia and reggaeton, and it was the very first song she released from this album. And, "Duele" is very similar because tango is something that represents Argentina and all Argentines. The song is a fusion of tango and trap, which Tini had not done before. Those two songs represent the Argentine heritage, and emphasizes Tini's patriotism of which she is proud.
Tini also told in an interview for ET magazine: "The album has a lot of variety and all kinds of sounds. You know, I don’t wake up every day feeling any one way. I don’t want to do the same thing every day. I don’t listen to the same kind of music, or even the same kind of genre, every day. So when it comes to recording music, I do different things. I’m always changing, evolving. Some days I want to write a ballad, others I want to work on a reggaeton song. I wanted to break apart these ideas that if you write and sing ballads, you can’t do much else".
Singles
The first single from the album "22", along with its music video was released on May 3, 2019. It was collaboration with Colombian singer Greeicy. The single was a big success. It debuted at No. 8 at the AR Billboard Hot 100, becoming Tini's first AR Hot 100 top-10 single. The single was certified platinum in Argentina by CAPIF.
The second single, "Suéltate el Pelo", was released on July 18, 2019. It was also used in a commercial and to promote Pantene hair products for Latin America.