Edward Robert Betts III (born 26 November 1986) is a former Australian rules football player who played as a forward for Carlton and Adelaide in the Australian Football League.
Betts was originally drafted by Carlton with pick No. 3 in the 2004 Pre-Season Draft, where he played for nine years before Adelaide signed him as a free agent at the end of 2013. He moved back to Carlton at the conclusion of the 2019 season, where he would finish his career at the end of the 2021 season having played a total of 350 games and kicked 640 goals.
Following retirement, Betts worked as a part-time development coach at the Geelong Football Club before departing in November 2022 to focus on his foundation supporting young Indigenous Australians in sport.
Early life and junior football
Betts was born in Port Lincoln, South Australia and raised by his mother in Kalgoorlie, Western Australia. He played junior football for the Mines Rovers Football Club, before moving back to Port Lincoln, where his father lived, to play for the Mallee Park Peckers. While in Port Lincoln, Betts' off-field behaviour was an issue, which included smoking, drinking, drugs and truancy. As a result, his mother arranged for the 15-year-old Betts to move to Melbourne and begin a TAFE program run by Indigenous former footballer Phil Krakouer.
In Melbourne, Betts played football for Templestowe, where he won the EFL Division 3 league best and fairest in 2002, and TAC Cup football for the Calder Cannons. He represented Vic Metro as a 16-year-old in the 2003 AFL Under 18 Championships and was selected in the Under 18 All-Australian team that season. He was too young to be selected in the AFL draft at the end of 2003, and he played another season with the Cannons, but was hindered by osteitis pubis. He was overlooked in the 2004 National Draft as a result.
Professional career
Carlton: 2005–2013
After being overlooked in the National Draft, Betts was recruited to the AFL with pick 3 in the 2004 Pre-Season Draft by the Carlton Football Club. He attracted attention as a lively small forward during the 2005 pre-season, and made his AFL debut in round 1 against the . He kicked 19 goals in 19 games in 2006, playing as a permanent small forward and becoming a fan favourite. The next year, Betts won the Goal of the Year for his goal in round 21 against , a banana kick from the boundary under pressure.
Throughout his first four seasons, Betts had a consistent output of roughly a goal per game. From 2009, Betts' goalkicking output increased, kicking 38 goals in 2009, then 42 in 2010 to top Carlton's goal kicking for the first time, while also making the top 10 in the club best and fairest. Betts started slowly in 2011, being on the cusp of being dropped early in the season, but rebounded to kick 50 goals for the season, including a career-best eight goals against Essendon in round 18.
Betts kicked 48 goals in 2012, stepping up in the absence of several of the Blues' key forwards to become their major forward target. In that year he led the club's goalkicking, was runner-up in the club best and fairest count and was named in the 40 man All-Australian shortlist for the second year in a row.
Betts kicked 27 goals in 18 games in a 2013 season interrupted by a suspension and a fractured jaw, including five goals in Carlton's two finals. At the end of the season, Betts entered the market as a restricted free agent, and in October he notified Carlton he had accepted a four-year contract understood to be worth about $2 million (AUS) to join the Adelaide Crows. Carlton had 72 hours to match the Crows offer but declined to do so, allowing the confirmation of Betts' switch to occur on 4 October, the first day of the free agency period.
Adelaide: 2014–2019
In his first season at Adelaide, Betts played all 22 games and kicked a career-best 51 goals, leading Adelaide's goalkicking table and finishing eighth in the Coleman Medal. He also had more goal assists than anyone else in the AFL and was ranked third in the league for tackles inside the forward 50. Betts played his 200th AFL game against at Adelaide Oval in round 17.