The U.S. State of Kentucky is currently home to two professional soccer teams: Louisville City FC, which plays in the USL Championship, and Racing Louisville FC, which plays in the NWSL. Kentucky has had professional sports teams in its past, such as the Louisville Brecks/Colonels of the NFL in the early 1920s.
High school sports
Despite the national stereotype that Kentucky is a diehard basketball state, at the high school level the state produces many times over more top nationally ranked football players than basketball. In the past ten years the state has produced many players ranked among the top 20 in their position, notably Tim Couch, Jacob Tamme, Chris Redman, Dennis Johnson, Eric Shelton, Michael Bush, Brian Brohm, Mario Urrutia, Earl Heyman, André Woodson, Micah Johnson, and DeVante Parker. An increasingly growing number of top baseball talent is also coming from Kentucky, such as Brandon Webb, Austin Kearns, Jo Adell, and Paul Byrd.
Louisville has had practically a monopoly on the state's top players since their recent success on the national stage. The football Cardinals have historically depended on the states of Florida and Georgia for a majority of their talent, and currently over 65% of the team's starters are from those two states.
As of 2012, there were six high school rugby teams in Kentucky.
College sports
Despite a recent surge in the quality of the University of Louisville football team, and all UofL sports during the "year of the cardinal" or "Louisville slam", college basketball remains the sport of choice in most of Kentucky. Western Kentucky University's men's basketball program is one of the ten most winning in the history of the NCAA, and has one Final Four appearance (1971). Murray State University is a perennial threat to win the Ohio Valley Conference and appear in the NCAA Tournament, having done so 13 times. However, the question in Kentucky college athletics is most often "Red or Blue?" referring to the primary colors of its two flagship universities – the University of Kentucky (blue) and the University of Louisville (red).
In recent years, the Louisville Cardinals have further proven themselves, not only as one of the state's best organized college athletic programs, but elite on the national stage. The University of Louisville Cardinals are consistently the most profitable college sports franchise in the nation, ranking first in Kentucky with a basketball revenue of $42,434,684 during the 2012 fiscal year. Kentucky came in at 5th on the list making $21,598,681. The Cardinals' program has been deemed to have the most equitable fanbase of any school in the country, according to a study conducted by Emory Sports Marketing Analytics. The University of Kentucky is ranked 7th on the list.
The Battle for the Bluegrass
The rivalry between the North Carolina Tar Heels and the Duke Blue Devils is perhaps the only in-state basketball rivalry that compares on a national scale to the rivalry between the Kentucky Wildcats and Louisville Cardinals.
A 2006 Lexington Herald-Leader article stated that interest in UofL sports is surging across the state of Kentucky, especially in Hopkinsville and Owensboro. An October 21, 2006 Louisville Courier-Journal article also stated that the total sales of UofL merchandise has tripled since 2001 and that the school now ranks 32nd nationally in sales, up from 41st in 2001. UofL ranks 2nd in the Big East Conference and the 3rd highest among all urban universities (to Southern California and Miami) in merchandise sales. UK's merchandise sales have steadily remained around 14th in the nation, by far the best in the state. UofL now has more registered collegiate license plates than the University of Kentucky (18,300 to 17,000); a fourfold increase since 2004. In 1995 UK had a 15,000 plate lead on UofL. It is also important to note that in the last few years the Louisville Cardinals have been the most profitable college sports franchise in the nation and have been deemed to have the most equitable fanbase of any school in the country according to a few studies.