In Jamaican popular culture, a sound system is a group of disc jockeys, engineers and MCs playing ska, rocksteady or reggae music. The sound system is an important part of Jamaican culture and history.
History
The sound system concept first became popular in the 1940s, in the parish of Kingston. DJs would load up a truck with a generator, turntables, and huge speakers and set up street parties. Tom the Great Sebastian, founded by Chinese-Jamaican businessman Tom Wong, was the first commercially successful sound system and influenced many sound systems that came later. In the beginning, the DJs played American rhythm and blues music, but as time progressed and more local music was created, the sound migrated to a local flavour. The sound system remained successful when the conservative, BBC-modeled Jamaican establishment radio refused to play the people's music, while DJs could play whatever they wanted and favored local sounds such as reggae. The sound systems were big business, and represented one of the few sure ways to make money in the unstable economy of the area. The promoter or DJ made his profit by charging admission and selling food and alcohol; often thousands of people were in attendance.
By the mid-1950s, sound systems were more popular at parties than live musicians, and by the second half of the decade, custom-built systems began to appear from the workshops of specialists such as Hedley Jones, who constructed wardrobe-sized speaker cabinets known as "House[s] of Joy". It was also around this time that Jamaica's first superstar DJ and MC, Count Machuki, rose to prominence. As time progressed, sound systems became louder—capable of playing bass frequencies at 30,000 watts or more, with similar wattage attainable at the mid-range and high frequencies—and far more complex than their predecessors. Competition between these sound systems was fierce, and eventually two DJs emerged as the stars of the scene: Clement "Coxsone" Dodd, and Duke Reid. Besides the DJ, who rapped over the music, there was also a selector, who selected the music/rhythm tracks.
The popularity of a sound system was mainly contingent on one thing: having new music. In order to circumvent the release cycle of the American record labels, the two sound system superstars turned to record production. Initially, they produced only singles for their own sound systems, known as "Exclusives" or Dubplates—a limited run of one copy per song. What began as an attempt to replicate the American R&B sound using local musicians evolved into a uniquely Jamaican musical genre: ska. This shift was due partly to the fact that as American-style R&B was embraced by a largely white, teenage audience and evolved into rock and roll, sound system owners created—and played—a steady stream of the singles the people preferred: fast-shuffle boogies and ballads. In response to this shift in supply, Jamaican producers introduced to their work some of the original elements of the Jamaican sound: rhythm guitars strumming the offbeat and snare-drum emphasis on the third beat, for example. As this new musical form became more popular, both Dodd and Reid began to move more seriously into music production. Coxsone Dodd's production studio became the famous Studio One, while Duke Reid founded Treasure Isle.
As sound systems continued to gain in popularity through the 1960s and 1970s, they became politicized in many instances. The DJs would often satirize current affairs and local events, taking on a “singing newspaper” role. Many sound systems, and their owners, were labelled as supporters of a particular political party (such as the PNP or the JLP), but most of the sound systems tried to maintain political neutrality. Nevertheless, as a cultural and economic phenomenon, the sound system was affected by the vast socio-political changes taking place in Jamaica at this time.
An important part of sound system culture is the sound clash, an organized battle between two systems. The Guinness Sounds of Greatness is one of many such clashes. In 2009, the Guinness clash was organized into three parts: a "juggling" round, where each system gets 15 minutes to get the crowd going; a "tune fe tune" exchange of "commercial releases"; and a "dub-fe-dub", when the systems alternate "specials done specifically for the sound system playing the recording".